celimax Ji.Woo.Gae Heartleaf BHA Peeling Pad 60 pads
Facial Peels · Amazon US, USD · captured 13 November 2026 · 24 declared materials
| Rating | Buy box | Exfoliant | Named active | Rank |
|---|---|---|---|---|
| 4.6 / 5 1,811 ratings | $17.32 18% under list | Betaine Salicylate position 6 | Heartleaf position 16 | #24 Facial Peels |
Reading. The exfoliation in this pad is a salicylate salt at position 6, not the salicylic acid the A+ panel names; the ingredient the product is titled after sits at 16; and the highest irritancy score in the formula belongs to a tea tree essential oil at 12 that the listing calls a soothing extract. It is a mild, humectant-heavy wiping pad with a fragrance, and the sentiment record - 91% effectiveness, 57% skin sensitivity, 58% fragrance - reads exactly like one.
01 Product information
What the listing says it is, before anything is checked against it.
| Field | As printed |
|---|---|
| Brand | celimax |
| Item form | Pad |
| Skin type claimed | Acne prone, all, combination, dry, normal, oily |
| Product benefits claimed | Exfoliating, soothing |
| Active ingredient field | Heartleaf |
| Item volume | 240 ml |
| Unit count | 60 pads |
| Item weight | 125 g |
| Dimensions | 3.03 x 2.95 x 3.03 in; 4.41 oz |
| Best sellers rank | #15,122 Beauty; #24 Facial Peels |
What the brand writes
GENTLE SKIN EXFOLIATOR: Provides gentle yet effective exfoliation with BHA, an exfoliator that works inside the pore to remove dead skin cells and control sebum generation, creating a smooth and moist complexion.
SKIN RELIEF & HYDRATION: Naturally derived Heartleaf Extract soothes the skin and removes impurities, while Hyaluronic Acid helps keep the skin smooth and hydrated.
DOUBLE-SIDED PEELING PAD: Unique double-sided pad (embossed cotton & gauze) provides different properties from each side - the soft embossed side helps exfoliate and moisturize, while the gauze peeling side helps maximize the peeling effect.
SAFE INGREDIENTS: Paraben and SLS Free, suitable for all skin types.
The A+ panel reduces the mechanism to two sentences: BHA (Salicylic Acid) gently exfoliates the skin and effectively reduces sebum when applied with a cotton pad, and Heartleaf Extract and Tea Tree Extract soothe the skin. Both sentences are audited in section 03 against the declaration, and neither survives unchanged.
The pad itself is the second mechanism: an embossed cotton face for wiping and a gauze face for scraping, which is how a formula with no free acid in it can still be sold as exfoliating.
02 Rating and buyer sentiment
4.6 from 1,811 ratings, and two themes where that average hides a split.
Fig. 1 — Star distribution, 1,811 ratings. 79% five-star, 3% one-star.
The distribution is not a bell, it is a wall with a tail. 90% of ratings sit at four or five stars and 5% at one or two, which is the profile of a product that works for most people and fails badly for a minority - not of a product everyone finds mediocre.
Fig. 2 — Positive share of each aspect, ascending. Mentions in brackets.
Two aspects sit below 60%, and they are the informative ones. Skin sensitivity is the weakest at 57% across 40 mentions and fragrance is at 58% across 36: the platform's summary records that some buyers find the scent amazing and others find it too strong. The declaration explains the second - three fragrance-function botanicals and one essential oil in a product marketed as soothing.
Customers find the exfoliating pads effective and appreciate their hydrating properties... While some customers say the pads don't irritate their skin, others warn it's not suitable for sensitive skin. The fragrance receives mixed reactions.
Effectiveness at 91% over 131 mentions and hydration at 94% over 18 are the strengths, and both are consistent with what the panel can deliver: a humectant-heavy pad that wipes clean. Nothing in the sentiment record points to acid-level resurfacing, and nothing in the panel would produce it.
03 Product ingredients
24 materials, agreed row for row by the pack declaration and two databases; one database counts 22.
Three channels were read. The listing's own Ingredients block returns 24 materials and ends cleanly on tocopherol. A community database record uploaded in March 2025 from packaging returns the same 24, in the same order, with per-material scoring. A skincare database states 22 and renders five. The formula is therefore not in dispute; what is in dispute is whether the product is what its front of pack says it is.
Fig. 3 — The 24 materials by function. Four single-material classes are folded into one slice; the table below itemises all ten.
The shape of the formula is humectant-led, not acid-led. Four solvents carry the pad's liquid, six botanicals and soothing materials sit mostly at the back, and exactly one material is an exfoliant.
Fig. 4 — First declaration position of each functional class. Lower means earlier, i.e. more of it.
Read the depth chart against the claims. The exfoliant arrives at 6, but the preservative arrives at 11 and the fragrance-function materials at 12 - before the botanical the product is named after, whose first appearance is at 14 and whose named extract sits at 16. In declaration order, scent and preservation outrank the hero ingredient.
Fig. 5 — Irritancy score where the database assigns one. Higher is more irritating.
The single highest irritancy score in a 24-material formula belongs to tea tree leaf oil - an essential oil the listing describes as a soothing extract. That is the finding this panel exists to produce, and it is consistent with the 58% fragrance sentiment and the 57% skin-sensitivity sentiment in section 02.
What is inside, by class
| Class | Materials | Share |
|---|---|---|
| Solvent and carrier | 4 | 17% |
| Botanical and soothing | 6 | 25% |
| Humectant | 3 | 12% |
| Fragrance-function | 3 | 12% |
| Preservative | 2 | 8% |
| Emulsifier | 2 | 8% |
| Exfoliant | 1 | 4% |
| pH adjuster | 1 | 4% |
| Chelator | 1 | 4% |
| Antioxidant | 1 | 4% |
Full declaration, 24 materials in order
| # | Material | Function | Acne | Irritancy |
|---|---|---|---|---|
| 1 | Water | Solvent | - | - |
| 2 | Dipropylene Glycol | Solvent, humectant | - | 1 |
| 3 | Glycerin | Humectant | 0 | 0 |
| 4 | Butylene Glycol | Solvent, humectant | 1 | 0 |
| 5 | 1,2-Hexanediol | Solvent | - | 1 |
| 6 | Betaine Salicylate | Exfoliant, salicylate salt | - | 1 |
| 7 | Betaine | Humectant, viscosity | - | 1-4 |
| 8 | Polyglyceryl-10 Laurate | Emulsifier | - | 1 |
| 9 | Arginine | pH adjuster, conditioning | - | 1 |
| 10 | Polyglyceryl-10 Myristate | Emulsifier | - | 1 |
| 11 | Chlorphenesin | Preservative | - | 4 |
| 12 | Melaleuca Alternifolia (Tea Tree) Leaf Oil | Fragrance, antioxidant | - | 4-6 |
| 13 | Chamaecyparis Obtusa Water | Botanical, fragrance | - | 1 |
| 14 | Sea Water | Botanical | - | 1 |
| 15 | Camellia Sinensis Leaf Water | Botanical, fragrance | - | 1 |
| 16 | Houttuynia Cordata Extract | Soothing, anti-inflammatory | - | 1 |
| 17 | Disodium EDTA | Chelator | - | 2 |
| 18 | Sodium Hyaluronate | Humectant | 0 | 0 |
| 19 | Ethylhexylglycerin | Preservative booster | - | 2 |
| 20 | Madecassoside | Soothing | - | 1 |
| 21 | Asiaticoside | Soothing | - | 1 |
| 22 | Asiatic Acid | Soothing | - | 1 |
| 23 | Madecassic Acid | Soothing | - | 1 |
| 24 | Tocopherol | Antioxidant | 2-3 | 2 |
A dash means the database assigns no score, not a score of zero. Scores are community-contributed and are used here only to rank materials inside this one panel.
Claim audit
| Claim | What the declaration supports | Verdict |
|---|---|---|
| `BHA`, described in the A+ panel as `BHA (Salicylic Acid)` | The declared exfoliant is Betaine Salicylate at position 6. Free salicylic acid appears nowhere in the 24-row panel. The panel supports a salicylate salt, not the acid the copy names. | Partly |
| `Heartleaf Extract soothes the skin` | Houttuynia Cordata Extract is declared at position 16 of 24, behind a preservative, an essential oil, three botanical waters and a chelator. | Holds, weakly |
| `Tea Tree Extract` as a soothing material | The panel declares Melaleuca Alternifolia Leaf Oil at position 12, classed as Fragrance and carrying the highest irritancy score in the formula (4-6). An essential oil is not an extract. | Does not hold |
| `Hyaluronic Acid keeps the skin hydrated` | One hyaluronate, Sodium Hyaluronate, at position 18 of 24. | Holds, weakly |
| `Paraben and SLS Free` | No paraben and no sulfate appears in the panel. The skincare database independently marks paraben-free, silicone-free, sulfate-free and alcohol-free as present. | Holds |
| `Suitable for all skin types` | The database tags the product not fragrance-free, not oil-free and not fungal-acne-safe, and names two materials that may worsen eczema and rosacea. The platform's own buyer summary separately reports that some users find it unsuitable for sensitive skin. | Disputed |
| `Gently exfoliates` | Consistent with a salicylate salt at 6 and no free acid; 86% of 126 exfoliation mentions are positive. | Holds |
The pattern is consistent: the claims that survive are the negative ones - no paraben, no sulfate, no alcohol - and the claims that fail are the ones that name a material. `BHA` is a salicylate salt. `Tea Tree Extract` is tea tree oil. Neither is a lie in the loose sense; both are misdescriptions in the sense that matters to someone reading the label for a specific molecule.
04 Product price
$17.32 at capture, 17.5% under a $21.00 list, on a channel that has never carried a first-party offer.
The tracker holds a seven-year record for this ASIN and it contains no Amazon first-party price at any point. Every observation is a third-party seller, and at capture the buy box belonged to Kamee Marketplace, fulfilled by Amazon. A report quoting an `Amazon price` here would be inventing one.
| Price type | Lowest ever | Highest ever | Current | Average |
|---|---|---|---|---|
| 3rd party new | $12.25 20 Nov 2025 | $24.99 19 Dec 2024 | $18.40 08 Nov 2026 | $19.97 |
| Amazon, first-party | no data | no data | no data | no data |
| 3rd party used | no data | no data | no data | no data |
Fig. 6 — The tracked series as a bar comparison. First-party and used channels carry no observation.
The extremes are eleven months apart, $12.25 in November 2025 and $24.99 in December 2024, so they are not two points of one promotion. The $19.97 average sits 8.5% above the live buy box, which is what a series looks like when promotional dips into the low teens are punctuated by long stretches in the low twenties.
Fig. 7 — Capture price against four benchmarks, as percentage deviation.
| Benchmark | Deviation | Basis |
|---|---|---|
| List price, $21.00 | -17.5% | Derived |
| Tracked average, $19.97 | -13.3% | Derived |
| All-time low, $12.25 | +41.4% | Derived |
| All-time high, $24.99 | -30.7% | Derived |
| Cost per pad, 60 pads | $0.29 | Derived from the count, not the volume |
The unit economics are the part a buyer actually compares across products. At $0.29 a pad, 60 pads to a jar, this is the cheapest per-use product in this batch by a wide margin, and the 240 ml of liquid is not a meaningful denominator because the pad is what gets counted.
Staleness note: the tracker's last observation is dated 08 Nov 2026, five days before capture, and its own tracking activity is five months old. The live buy-box price is $1.08 below that observation, so the tracker is behind the market on this ASIN and the capture is the number used throughout.
05 Product images
Three frames per row, in listing order.
 |  |  |
| Jar with lid, front of pack | Jar open with pads, award badge | Claims panel with before and after |
Source: Amazon.
Three of the seven frames the listing exposes were downloaded; the rest repeat the same pack shots at other crops. No buyer photos were available for this ASIN.
06 Method, confidence and limits
Channels read, and what each contributed
| Channel | Contribution | Status |
|---|---|---|
| Amazon detail page | Title, specs, bullets, A+ text, 24-row declaration, rating and histogram, aspect table | Collected |
| Community ingredient database | Complete 24-row panel with per-material scoring, record dated 19 Mar 2025, source: packaging | Collected |
| Skincare database | Claim matrix, benefit and concern counts, product type, independent rating | Partial, 5 of 22 rows rendered |
| Price tracker | Seven-year series, all-time extremes, channel inventory | Collected |
| Review bodies and buyer photos | Nothing; both returned empty for a 1,811-rating listing | Not available |
Confidence
| Element | Confidence | Basis |
|---|---|---|
| Product identity | High | ASIN, UPC and EAN all printed and consistent |
| Formula, 24 materials | High | Pack declaration and the 2025 database record agree row for row |
| Per-material scores | Medium | Community-contributed, used only for ranking within this panel |
| The 22-versus-24 discrepancy | Low | One database states 22 and renders 5; the two missing rows cannot be identified and are not guessed at |
| Price at capture | High | Native USD, New York 10001, 13 Nov 2026 |
| Buyer sentiment | Medium | The platform's own aggregation, with no review bodies to audit it against |
Limits
- Review text and buyer photos were not served to this collection path, so no review is quoted anywhere in this report. The sentiment layer is Amazon's aggregation of its own corpus, and cannot be checked against the corpus.
- INCI order communicates descending concentration above 1% and nothing at all below it. Every positional argument here is about order, never about percentage. No concentration is inferred at any point.
- The exfoliant is a salicylate salt and no percentage is printed for it. Whether the pad delivers an effective exfoliating dose cannot be answered from either channel - only that the molecule is present, and where.
- The 22-versus-24 count divergence is disclosed and unresolved. The five rows the second database renders match the pack exactly, which is what licenses accepting it as the same product.
- The tracker's tracking activity on this ASIN is five months stale. Every price statement that could be affected is anchored to the live capture instead.
- No pH is printed anywhere. A free-acid calculation is not possible and is not attempted.