💧 Serums & Actives

EQQUALBERRY Vitamin Illuminating Serum - US Market Analysis

Average 4.2 / 5 across 20,186 global ratings. Distribution (percent of ratings):

Brand: EQQUALBERRY  |  ASIN: B0D8W1YVBX  |  Report date: 2026-10-26

1. Product Information

FieldValue
Skin TypeSensitive, Combination, Dry, Oily
Product BenefitsBrightening
Use forFace
ScentUnscented
Special IngredientsAcerola(Vitamin C), Arbutin, Ceramides, Niacinamide, Vitamin E
Item Weight30 g
Item Volume1.01 fluid ounces
Unit Count1.01 Fluid Ounces
Product Dimensions3.94 x 1.38 x 2.13 inches; 1.06 ounces
Item model numberEQB015
Manufacturerboosters
ASINB0D8W1YVBX
Best Sellers Rank#391 in Beauty & Personal Care; #16 in Facial Serums
Current price (Amazon US)$22.99 ($22.76 per fluid ounce)
Subscribe & Save$20.69 (-17%)
Rating4.2/5 from 20,186 ratings
AvailabilityIn Stock · sold by boosterskorea

What the brand says

  • Dark Spot & Discoloration Care: Fade stubborn dark spots and hyperpigmentation on both the face and body. This targeted skin brightening solution visibly reduces surface discoloration to help you achieve a flawless, completely uniform skin tone.
  • Niacinamide & TXA Glow Formula: Experience the combined power of Niacinamide and TXA to visibly even out your complexion and clear up imperfections. This lightweight blend clarifies dull areas to restore a healthy, radiant glow and long-term skin clarity.
  • Natural Vitamin C Serum for Face: Powered by Acerola extract, this potent vitamin c skincare formula delivers antioxidant protection to defend against environmental stressors. It breathes fresh life into tired skin, making it the perfect daily vitamin c serum for face to restore a vibrant complexion.
  • Hyaluronic Acid & Ceramides: Deeply hydrate and protect your skin with a nourishing blend of essential Ceramides and Hyaluronic Acid. Together, they reinforce your natural skin barrier, locking in moisture to keep skin soft and supple.
  • Lightweight Korean Skincare Ritual: This lightweight korean face serum sinks in instantly without any sticky residue. Whenever your skin looks dull, apply 2 to 3 thin layers, gently patting between each, to ensure deeper penetration for a flawless glass-skin finish.

2. Product Rating

Average 4.2 / 5 across 20,186 global ratings. Distribution (percent of ratings):

StarShare
5 ★68%
4 ★11%
3 ★8%
2 ★4%
1 ★9%

What customers mention

effectiveness59% pos (1865)
dark spots52% pos (673)
glow82% pos (368)
no improvement28% pos (352)
skin feel91% pos (327)
moisturizing88% pos (252)
non-greasy65% pos (178)
skin irritation42% pos (170)

3. Product Ingredients

This section merges the COSDNA and Skinsort ingredient channels. The analysis classifies every ingredient by function group and by comedogenic / irritancy risk level.

3.1 What's Inside (claim matrix)

Alcohol-free: YES EU-allergen-free: YES Oil-free: YES Paraben-free: YES Silicone-free: YES Sulfate-free: YES Cruelty-free: YES (Certified cruelty-free) Reef-safe: YES Fragrance-free: NO (Contains Fragrance) Fungal-acne-safe: NO Pore-clogger-free: NO (Potential Pore Cloggers Found) Vegan: NO

3.2 Ingredient analysis - function groups

3.3 Ingredient analysis - risk level

Risk level derived from Skinsort comedogenic / irritancy ratings (0 = no known risk; range uses upper bound). "Unrated" = source did not rate.

Risk levelIngredients
Low (0)9
Moderate (1-2)1
High (3+)1
Unrated48

3.4 COSDNA ingredient table

Source: COSDNA (entry posted 11-25). Acne & Irritant low-is-safer; Safety inverse (1 = safest).

#INCI NameFunctionAcneIrritantSafety
1Malpighia Glabra FruitSkin conditioningnot ratednot rated1
2WaterSolventnot ratednot rated1
3Butylene GlycolSolvent, Fragrance, Viscosity Control, Skin conditioning, Moisturizer101
4GlycerinSolvent, Viscosity Control, Skin conditioning, Moisturizer001-2
5Cetyl EthylhexanoateSynthetic ester, Viscosity Control, Emollientnot ratednot rated1
6NiacinamideSkin conditioningnot ratednot rated1
71,2-HexanediolSolventnot ratednot rated1
8ArbutinWhiteningnot ratednot rated1
9Hydrogenated lecithinEmulsifiernot ratednot rated1-2
10Pentaerythrityl tetrabehenateViscosity Control, Emollientnot ratednot rated1
11Diethoxyethyl succinateSolventnot ratednot rated1
12BetaineViscosity Control, Antistatic, Moisturizernot ratednot rated1-4
13Ceramide NPMoisturizernot ratednot rated1
14Hydroxyethyl UreaMoisturizernot ratednot rated1
15Caprylic/Capric TriglycerideFragrance, Skin conditioning1not rated1
16Melia Azadirachta Leaf ExtractSkin conditioningnot ratednot rated1
17Cetearyl AlcoholSurfactant, Viscosity Control, Emulsifier221
18SqualaneSkin conditioning, Emollient101
19Melia Azadirachta Flower ExtractSkin conditioningnot ratednot rated1
20PanthenolAntistatic, Skin conditioning, Moisturizer, Anti-inflammatory001
21Curcuma Longa Root ExtractFragrancenot ratednot ratednot rated
22TocopherolAntioxidant2-321
23CarbomerViscosity Control111-2
24Butyrospermum Parkii ButterViscosity Control, Moisturizer, Emollientnot ratednot rated1
25TromethaminepH Adjustersnot ratednot rated1-3
26Xanthan GumSurfactant, Viscosity Controlnot ratednot rated1
27AllantoinSkin conditioning, Anti-inflammatory, Anti-allergic0not rated1
28Ethylhexylglycerin(not specified)not ratednot rated2
292,3-butanediolSolvent, Skin conditioning, Moisturizernot ratednot rated1
30Adenosine(not specified)not ratednot rated1
31Ocimum Sanctum Leaf ExtractSkin conditioningnot ratednot rated1
32Disodium EDTAViscosity Controlnot ratednot rated2
33Sodium HyaluronateSkin conditioning, Moisturizer001
34Sodium carboxymethyl beta-glucanViscosity Controlnot ratednot rated1
35Corallina Officinalis ExtractSkin conditioningnot ratednot rated1
36Malpighia Glabra Fruit ExtractSkin conditioningnot ratednot rated1
37Glyceryl StearateEmollient, Emulsifiernot ratednot ratednot rated
38Hydrolyzed Hyaluronic AcidSkin conditioning, Moisturizernot ratednot rated1
39Hydrolyzed Sodium HyaluronateSkin conditioningnot ratednot rated1
40Hyaluronic AcidMoisturizernot ratednot rated1
41Hydroxypropyltrimonium Hyaluronate(not specified)not ratednot rated1
42Potassium hyaluronate(not specified)not ratednot rated1
43Rubus Fruticosus Fruit ExtractAstringentnot ratednot rated1
44Vaccinium Macrocarpon Fruit ExtractAstringentnot ratednot rated1
45Vaccinium Angustifolium Fruit ExtractAnti-inflammatorynot ratednot rated1
46Rubus Idaeus Fruit ExtractSkin conditioning, Exfoliator, Astringentnot ratednot rated1
47Sambucus Nigra Fruit ExtractAstringentnot ratednot rated1
48Ceramide NSSkin conditioningnot ratednot rated1
49Ceramide ASSkin conditioningnot ratednot rated1
50Ceramide APSkin conditioningnot ratednot rated1
51CholesterolViscosity Control, Skin conditioning, Emollient, Emulsifier001
52Ferulic AcidAntioxidantnot ratednot rated1-2
53GlutathioneAntioxidantnot ratednot rated1
54Tranexamic AcidWhiteningnot ratednot rated1
553-o-ethyl ascorbic acidAntioxidant, Whiteningnot ratednot rated1
56Pentylene GlycolMoisturizernot ratednot rated1
57Sodium Hyaluronate CrosspolymerSkin conditioning, Moisturizernot ratednot rated1
58Sodium Acetylated HyaluronateViscosity Control, Moisturizernot ratednot rated1
59Ceramide EOPSkin conditioningnot ratednot rated1

3.5 Skinsort ingredient table

Source: Skinsort (59 ingredients, full capture). 0 = no known risk; "not rated" = unrated.

#IngredientFunctionComedogenicIrritancy
1Malpighia Glabra Fruit WaterSkin Conditioningnot ratednot rated
2WaterSkin Conditioningnot ratednot rated
3Butylene GlycolHumectant10
4GlycerinHumectant00
5Cetyl EthylhexanoateEmollientnot ratednot rated
6NiacinamideSmoothingnot ratednot rated
71,2-HexanediolSkin Conditioningnot ratednot rated
8ArbutinAntioxidantnot ratednot rated
9Hydrogenated LecithinEmulsifyingnot ratednot rated
10Pentaerythrityl TetrabehenateEmollientnot ratednot rated
11Diethoxyethyl SuccinateSolventnot ratednot rated
12BetaineHumectantnot ratednot rated
13Ceramide NPSkin Conditioningnot ratednot rated
14Hydroxyethyl UreaHumectantnot ratednot rated
15Caprylic/Capric TriglycerideMaskingnot ratednot rated
16Melia Azadirachta Leaf ExtractSkin Conditioningnot ratednot rated
17Cetearyl AlcoholEmollient21
18SqualaneEmollient10
19Melia Azadirachta Flower ExtractSkin Conditioningnot ratednot rated
20PanthenolSkin Conditioning00
21Curcuma Longa Root ExtractAntioxidantnot ratednot rated
22TocopherolAntioxidant0-30-3
23CarbomerEmulsion Stabilising10
24Butyrospermum Parkii ButterSkin Conditioningnot ratednot rated
25TromethamineBufferingnot ratednot rated
26Xanthan GumEmulsifyingnot ratednot rated
27AllantoinSkin Conditioning00
28EthylhexylglycerinSkin Conditioningnot ratednot rated
292,3-ButanediolHumectantnot ratednot rated
30AdenosineSkin Conditioningnot ratednot rated
31Ocimum Sanctum Leaf ExtractSkin Conditioningnot ratednot rated
32Disodium EDTAChelatingnot ratednot rated
33Sodium HyaluronateHumectant00
34Sodium Carboxymethyl Beta-GlucanCleansingnot ratednot rated
35Corallina Officinalis ExtractSkin Conditioningnot ratednot rated
36Malpighia Glabra Fruit ExtractSkin Conditioningnot ratednot rated
37Glyceryl StearateEmollient10
38Hydrolyzed Hyaluronic AcidHumectantnot ratednot rated
39Hydrolyzed Sodium HyaluronateSkin Conditioningnot ratednot rated
40Hyaluronic AcidHumectantnot ratednot rated
41Hydroxypropyltrimonium HyaluronateEMnot ratednot rated
42Potassium HyaluronateSkin Conditioningnot ratednot rated
43Rubus Fruticosus Fruit ExtractAstringentnot ratednot rated
44Vaccinium Macrocarpon Fruit ExtractAstringentnot ratednot rated
45Vaccinium Angustifolium Fruit ExtractSkin Protectingnot ratednot rated
46Rubus Idaeus Fruit ExtractAstringentnot ratednot rated
47Sambucus Nigra Fruit ExtractAstringentnot ratednot rated
48Ceramide NsSkin Conditioningnot ratednot rated
49Ceramide AsSkin Conditioningnot ratednot rated
50Ceramide APSkin Conditioningnot ratednot rated
51CholesterolEmollient00
52Ferulic AcidAntimicrobialnot ratednot rated
53GlutathioneEMnot ratednot rated
54Tranexamic AcidAstringentnot ratednot rated
553-O-Ethyl Ascorbic AcidSkin Conditioningnot ratednot rated
56Pentylene GlycolSkin Conditioningnot ratednot rated
57Sodium Hyaluronate CrosspolymerHumectantnot ratednot rated
58Sodium Acetylated HyaluronateHumectantnot ratednot rated
59Ceramide EOPSkin Conditioningnot ratednot rated

3.6 Skinsort benefits & concerns

BenefitDescriptionCount
HydratingBoosts hydration and relieves dry, tight skin.26
Barrier RepairStrengthen and restore your skin's natural barrier.20
Anti-AgingSoftens lines and helps skin look youthful.14
Reduces IrritationEases discomfort and supports skin resilience.13
Redness ReducingSoothes visible redness and calms irritation.13
Scar HealingImproves the look of marks and scars.11
BrighteningRestores radiance to dull, tired skin.7
Dark SpotsFades dark spots for even skin tone.5
Reduces Large PoresMinimizes the look of enlarged pores.2
Skin TextureSmooths rough patches and refines texture.2
Acne FightingFights acne and helps prevent breakouts.1
Good For Oily SkinBalances oil and helps reduce shine.1

Concerns: May Trigger Acne, May Worsen Oily Skin.

4. Product Price

All-time Amazon US price history from camelcamelcamel (collected 2026-10-26). Bar chart compares Low / High / Current / Average across available price types.

Price TypeLowest EverHighest EverCurrentAverage
Amazon----
3rd Party New$14.98$24.99$22.99$22.36
3rd Party Used----

5. Top Customer Reviews

★★★★★Noticeable improvement in the appearance of dark areas quick!
Reviewer #1 · September 9, 2026 · Verified
I bought this serum on sale without expecting too much. Honestly, I was just hoping it would work well enough to last until I could purchase the serum I originally wanted. Instead, I’m going to be reordering this one! I noticed a visible improvement in the appearance of dark areas quickly, and the results have been even rather than patchy. A small amount goes a surprisingly long way, and I’ve been applying it twice a day. It also doesn’t have a strong or unpleasant smell, which I really appreciate. It feels smooth on my skin. It is lightweight but moisturizing and absorbed quickly. Easy to app ...
★★★★★Favorite serum ever!
Reviewer #2 · October 20, 2026 · Verified
In the past, I would never notice a difference in my skincare routine when using serums so I would skip them entirely. But this has proven to be my favorite serum ever! It makes my skin feel so nice and glowy! It has little yellow pearls that dissolve so nicely into the skin. For reference, I have sensitive and eczema prone skin and it feels amazing on!
★★★★★A Gentle, Supportive Brightening Serum That Improves Skin Without Overworking It
Reviewer #3 · April 12, 2026 · Verified
At 52, post-menopausal, with dry, increasingly sensitive skin, I approach brightening and vitamin products very carefully. Many of them promise glow and radiance but end up being too aggressive, leaving my skin dry, irritated, or compromised. At this stage, I’m far more interested in products that support skin quality over time rather than push for dramatic, fast results. This is not a miracle product — and that’s actually one of its strengths. I see this more as a supportive, gentle brightening serum that helps maintain healthy-looking skin without overworking it. It’s the kind of product tha ...
★★★★☆doesn’t work miracles
Reviewer #4 · August 30, 2026 · Verified
i bought this to try to get rid of nasty age spots on my hands. i feel it has helped but they’re still visible. Sadly, this did not make my 80 year old hands look 45.
★★★★★Good deal!
Reviewer #5 · August 5, 2026 · Verified
**⭐⭐⭐⭐⭐ Amazing Brightening Serum – Gentle, Effective, and Worth Every Penny** The **EQQUALBERRY Vitamin Illuminating Serum** has become one of my favorite skincare products. The combination of **4% Niacinamide, Tranexamic Acid (TXA), and Vitamin C** works beautifully to brighten the complexion while helping to reduce the appearance of dark spots and uneven skin tone. The serum has a lightweight, silky texture that absorbs quickly without leaving any sticky residue. It layers well under moisturizer and sunscreen, making it perfect for both morning and evening routines. Even with regular use, i ...
★★★☆☆Subtle and Slow Results
Reviewer #6 · February 19, 2026 · Verified
I've been using this serum for a little while now and have just about finished the bottle. I like that it's a very gentle, non-irritating formula. It doesn't have a scent and it absorbs into my skin really quickly without leaving a sticky feel. I've been applying it consistently to see how it handles discoloration, especially on my elbows. The serum does brighten and lighten dark spots, but I've noticed it happens very slowly. It isn't nearly as dramatic as the results shown in the advertisements. You really have to stay on top of using it every day to see any progress. While I think it works ...
★★★★★Works well
Reviewer #7 · October 12, 2026 · Verified
Really love this product. It doesn't take very much, just a few drops here and there over you face, and it speakd nicely. It feels good on my face too, and I think Ive noticed a difference over the past few weeks with daily use. I would buy this again. I really love their vitamin C toner pads, and use those along with this serum daily.
★★★★☆Not as good as advertised
Reviewer #8 · September 10, 2026 · Verified
They claim on Facebook it eliminated age spots, however, it didn't work for me. It slightly faded some spots but not even close to eliminating them. I have purchased A second bottle to see if a second round of application will do the trick.

6. Product Images

Main product images

EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon

Customer photos

EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon
EQQUALBERRY Vitamin Illuminating Serum for Dark Spots & Brightening product photo
Source: Amazon

7. Methodology & Limitations

  • Product, pricing, rating, reviews and images: Amazon.com (US delivery context, native USD) via the Amazon product-report skill.
  • Ingredient data: COSDNA (WebFetch) and Skinsort (r.jina.ai reader); community databases, reference only.
  • Price history: camelcamelcamel (rendering fetch); all-time summary only.
  • Reviewer identities withheld; ratings are small-sample community aggregates.
  • All figures are a snapshot as of 2026-10-26; re-verify live prices before any transaction.