Product Dossier · Amazon US · 31 October 2026
La Roche-Posay · 30 ml / 1.01 fl. oz. · 12% pure vitamin C anti-wrinkle serum
4.5 / 5
Average rating
19,545
Global ratings
$44.99
Current price
#42
Rank in Facial Serums
01 Product information
A 30 ml dropper bottle of an orange-tinted, gel-serum-textured vitamin C concentrate. The formula is built around a single declared active - 12% pure vitamin C, meaning L-ascorbic acid itself rather than a derivative - supported by neurosensine for soothing, salicylic acid for pore and texture support, hyaluronic acid for water binding, and the brand's thermal spring water as the base. It is listed as suitable for all skin types, including sensitive, and it is scented.
The listing frames the product as an anti-wrinkle and radiance concentrate rather than a brightening-only serum: the bottle is labelled anti-wrinkle concentrate, radiance boosting antioxidant, and the brand's own panels lead with wrinkle reduction before radiance. This is the 12% version of a serum the brand previously sold at 10%, and the listing makes that reformulation the headline. Texture is described as ultra-light, non-greasy and fast absorbing, which is consistent with a water-and-silicone gel rather than an oil-based serum.
Specifications
| Attribute | Value |
|---|---|
| Skin Type | All, Combination, Dry, Normal, Oily, Sensitive |
| Product Benefits | Pure Vitamin C Anti Wrinkle Serum visibly boosts skin’s radiance while reducing the look of wrinkles |
| Use for | Face, Neck |
| Scent | Scented |
| Special Ingredients | Glycerin, Hyaluronic Acid, Neurosensine, Salicylic Acid, Vitamin C |
| Item Weight | 30 g |
| Item Volume | 30 ml |
| Unit Count | 1.01 Fluid Ounces |
| Language | English |
| Product Dimensions | 2.17 x 1.4 x 4.33 inches; 1.06 ounces |
| Item model number | 3337872412264 |
| Manufacturer | Factory ZAN - US FRANKLIN |
| ASIN | B07PM79MSC |
| Best Sellers Rank | #1,358 in Beauty & Personal Care; #42 in Facial Serums |
Where it sits in the catalogue
Beauty & Personal Care › Skin Care › Face › Treatments & Masks › Serums
Product gallery
Source: Amazon
Source: Amazon
Source: Amazon
Source: Amazon
Source: Amazon
Source: Amazon
What the listing promises
- This facial serum hydrates and enhances radiance, making it an ideal self care gift for women & men. It tackles wrinkles and uneven skin tone effectively.
- Anti Aging Serum: Concentrated with pure vitamin C and hyaluronic acid, this serum visibly reduces wrinkles and refines skin texture, serving as an excellent anti aging serum.
- Skin Brightening Serum: Enriched with vitamin C and salicylic acid, this serum boosts skin brightness and clarity, ideal for those seeking a skin brightening serum.
- Antioxidant Serum for Face: Formulated with antioxidants like vitamin C, this serum protects against environmental damage and is suitable for sensitive skin.
- Vitamin C Facial Serum: This potent face serum for women & men, remains effective even if it turns yellow on exposure to air, ensuring lasting benefits for skin health and appearance.
What the brand shows in its panels
From 10% to 12%
The lead panel is a before-and-after of the formula itself: two bottles labelled 10% and 12%, headlined more concentrated, new proven efficacy, same beloved texture. The reformulation, not the product category, is the pitch.
One actives list, two textures
A second panel splits the line by skin type - the rich gel-serum for normal and dry skin that hydrates and smooths, and a liquid clear Oil Control version for oily and combination skin that refines texture. This listing is the first of the two.
What the three named actives are for
12% pure vitamin C is presented as the antioxidant and anti-ageing driver; neurosensine as the soothing counterweight; salicylic acid as the texture and pore agent. The panel pairs an orange macro image for the vitamin C with a blue one for neurosensine.
The clinical numbers
-41% wrinkles, +70% radiance and +83% smoothness, footnoted as average clinical scoring on 63 subjects after eight weeks of twice-daily use. These are brand-run measurements on a small panel, not independent trials.
02 Rating and customer voice
4.5
out of 5 · 19,545 ratings
Nineteen and a half thousand ratings is enough that the distribution is stable, and it is not the shape of a niche product: 77% five-star and 10% four-star, with only 5% at three stars.
The tail is where the story is. The one-star bucket at 6% is three times the two-star bucket at 2%, and larger than the three-star bucket as well. That is the pattern of a product that a minority react badly to - stinging, irritation, a texture they dislike - rather than one that disappoints people mildly. With this many ratings a single percentage point is roughly 195 ratings, so those proportions are meaningful rather than noise.
Star distribution
| Stars | Share | Approx. ratings | Profile |
|---|---|---|---|
| 5 star | 77% | ~15,050 | |
| 4 star | 10% | ~1,954 | |
| 3 star | 5% | ~977 | |
| 2 star | 2% | ~391 | |
| 1 star | 6% | ~1,173 |
Shares are the platform's rounded whole percentages. At 19,545 ratings one point is about 195 ratings, so the 6% one-star share is a real population of roughly 1,170 ratings, not a rounding artefact - unusually heavy for a mass-market serum and consistent with the alcohol and fragrance content in the formula.
What buyers talk about
| Aspect | Mentions | Positive | Negative | Positive share |
|---|---|---|---|---|
| brightening | 290 | 149 | 141 | 51% |
| effectiveness | 284 | 165 | 119 | 58% |
| fragrance | 234 | 112 | 122 | 48% |
| value for money | 195 | 72 | 123 | 37% |
| moisturizing | 175 | 150 | 25 | 86% |
| texture | 169 | 144 | 25 | 85% |
| skin irritation | 150 | 48 | 102 | 32% |
| consistency | 115 | 41 | 74 | 36% |
Aspect mentions overlap, so rows do not add up to the rating count. Sentiment is strongest on hydration and texture and weakest on value, which tracks the price position: this is a $44.99 serum sitting at full list.
In the platform's own words
Customers find the serum moisturizing, leaving skin feeling refreshed and smooth, and appreciate its silky texture. The brightening effect and effectiveness receive mixed feedback - while some report their skin tone becoming more even, others note an orange tint and no visible results. The fragrance, value for money, and consistency also draw mixed reactions, with some praising the scent and considering it worth the price, while others dislike the smell and find it overpriced. Skin irritation is a concern, with some experiencing breakouts while others report no issues.
On individual review text
The listing returned no individual review bodies at capture time and no buyer-uploaded photos, so no customer is quoted here and no review photograph is reproduced. Everything above is aggregate: the star histogram, the platform's aspect counts and its generated summary. The absence is stated rather than filled with paraphrases.
03 Ingredient analysis
Coverage of this section
All 30 ingredients below are the complete INCI list for this product, captured in one pass and matching the database's own total. A second ingredient database was queried for independent acne-risk and irritancy grading and returned a bot challenge on the capture date, so no second grading is reported. Where a rating cell is empty the ingredient is unrated, which is not the same as safe.
For clarity on the two rating columns: a lower comedogenic score and a lower irritancy score both mean a lower risk. Neither is a prediction about a specific person.
What's inside, claim by claim
6 of the 12 badges hold and 6 do not.
How the 30 ingredients divide up
Classified by the job each ingredient does, the largest block is Emulsifiers & stabilisers (5), followed by Solvents & glycols (4) and Humectants & HA (4). Groups are counted from the INCI names and the function labels printed against each row, not from marketing copy. The single vitamin C entry is the point of the formula, and it sits at position 2 - behind only water. That is unusually high for an ascorbic acid serum and is what a 12% claim looks like when it is not diluted into a long actives blend.
Where the weight of the formula sits
Split by INCI position, which is the only concentration proxy the list gives: 10 of the 30 ingredients sit in the first ten slots, 10 in slots 11-20, 10 in 21-30, and 0 behind position 30. Almost the entire formula resolves in the first twenty slots; positions 21 to 30 are the texture and preservation tail.
Graded risk, by level
Of 30 ingredients, 4 carry any grading at all: 2 are graded zero on both axes, 1 sit at or below 2, and 1 reach a range up to 3. The remaining 26 are unrated. A formula where most rows carry no grade cannot be scored as a whole, so this section reports counts rather than an aggregate risk number. The one range value, tocopherol at 0-3, is read on its upper bound.
What the formula is built to do
The count beside each bar is how many ingredients in this formula deliver that benefit. A benefit carried by a single ingredient is a weaker claim than one carried by a dozen.
Key ingredient groups
Antioxidants
Shields skin from free radical damage.
3
ingredients
Hyaluronic Acid
Hydrates by attracting and holding water.
2
ingredients
BHA
Unclogs pores and reduces excess oil.
1
ingredients
Vitamin C
Brightens, evens tone, and supports collagen.
1
ingredients
Vitamin E
Protects skin and soothes irritation.
1
ingredients
Peptides
Supports skin hydration and improves firmness.
1
ingredients
Exfoliators
Removes dead skin cells to smoothe texture.
1
ingredients
Flags worth knowing before buying
Five class-level concerns
The database flags potential worsening for eczema, rosacea, dryness, irritation and oily skin - five separate warnings, the widest set of any product in this batch. Each is a statement about what the ingredient classes can do, not a prediction for an individual.
Alcohol denat. at position 5
Not a trace amount: it is the fifth ingredient, ahead of every emollient and emulsifier. That is the price of stabilising 12% ascorbic acid in water, and it is the single most defensible reason a sensitive-skin buyer would pass.
A declared Parfum
Unlike a formula that is merely fragrant from botanicals, this one lists Parfum outright at position 30. The fragrance-free claim therefore fails on the plainest possible evidence - no interpretation required.
Three silicones for texture
Dimethicone at position 3, polysilicone-11 at 7 and a PEG/PPG dimethicone at 21. They deliver the ultra-light, non-greasy finish the listing promises and they are why the silicone-free claim fails.
Why 12% ascorbic acid is a formulation problem, and how this one solves it
Pure ascorbic acid is unstable in water: it oxidises, turns orange, and stops working. This formula's answer is visible in the first six ingredients. Water and ascorbic acid lead, then dimethicone and glycerin, then alcohol denat. and potassium hydroxide. The alcohol is there as a fast-drying carrier that limits how much free water the acid sits in; the potassium hydroxide is a pH adjuster, because ascorbic acid only penetrates efficiently at low pH. The price of that design is the alcohol itself - it is the reason the alcohol-free claim fails and a plausible contributor to the 6% one-star share. Silica and polysilicone-11 supply the gel texture that lets a water-based serum feel non-greasy, and the three silicones together are what make the silicone-free claim fail. Neurosensine (acetyl dipeptide-1 cetyl ester) at position 22 is the soothing counterweight, and salicylic acid at 29 is present at a concentration consistent with preservation and mild pore support rather than exfoliation.
Complete ingredient list
30 of 30 rows, in INCI order. "—" in a rating cell means unrated.
| # | Ingredient | Function | Comedogenic | Irritancy |
|---|---|---|---|---|
| 1 | Water | Skin Conditioning · Solvent | — | — |
| 2 | Ascorbic Acid | Antioxidant · Buffering · Masking | — | — |
| 3 | Dimethicone | Emollient · Skin Conditioning · Skin Protecting | 1 | 0 |
| 4 | Glycerin | Humectant · Skin Conditioning · Skin Protecting | 0 | 0 |
| 5 | Alcohol Denat. | Antimicrobial · Astringent · Masking | — | — |
| 6 | Potassium Hydroxide | Buffering | — | — |
| 7 | Polysilicone-11 | EM | — | — |
| 8 | Silica | Abrasive · Absorbent | — | — |
| 9 | Pentaerythrityl Tetraethylhexanoate | Emollient | — | — |
| 10 | PEG-20 Methyl Glucose Sesquistearate | Emulsifying | — | — |
| 11 | Sodium Hyaluronate | Humectant · Skin Conditioning | 0 | 0 |
| 12 | Adenosine | Skin Conditioning | — | — |
| 13 | Poloxamer 338 | Emulsifying · Surfactant | — | — |
| 14 | Ammonium Polyacryloyldimethyl Taurate | Emulsion Stabilising | — | — |
| 15 | Hydrolyzed Hyaluronic Acid | Humectant · Skin Conditioning | — | — |
| 16 | Caprylic/Capric Triglyceride | Masking · Skin Conditioning | — | — |
| 17 | Caprylyl Glycol | Emollient · Humectant · Skin Conditioning | — | — |
| 18 | Citric Acid | Buffering · Chelating · Masking | — | — |
| 19 | Laureth-7 | Emulsifying · Surfactant | — | — |
| 20 | Trisodium Ethylenediamine Disuccinate | Chelating | — | — |
| 21 | Bis-PEG/PPG-16/16 PEG/PPG-16/16 Dimethicone | Emollient · Emulsifying · Skin Conditioning | — | — |
| 22 | Acetyl Dipeptide-1 Cetyl Ester | Skin Conditioning | — | — |
| 23 | Xanthan Gum | Emulsifying · Emulsion Stabilising · Gel Forming | — | — |
| 24 | Pentylene Glycol | Skin Conditioning · Solvent | — | — |
| 25 | Polyacrylamide | EM | — | — |
| 26 | C13-14 Isoparaffin | Emollient · Solvent | — | — |
| 27 | Tocopherol | Antioxidant · Masking · Skin Conditioning | 0-3 | 0-3 |
| 28 | Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate | Antioxidant | — | — |
| 29 | Salicylic Acid | Masking · Preservative · Skin Conditioning | — | — |
| 30 | Parfum | Masking · Perfuming | — | — |
04 Price analysis
$44.99
Current price
$42.74
Subscribe & save
$44.54
Per fluid ounce
$28.67
All-time low
The list price is $44.99 and the selling price is $44.99: there is no discount on this offer at all, and the only reduction the page offers is the 5% subscription tier at $42.74. The unit price Amazon renders is $44.54 per fluid ounce, which is the bottle price divided by the 1.01 fl. oz. fill - a useful check that the unit figure is mechanical rather than a separate deal.
Price history
| Price type | Lowest ever | Highest ever | Current | Average |
|---|---|---|---|---|
| Amazon | $28.67 Aug 20, 2026 | $44.99 Jun 04, 2026 | $44.99 Oct 29, 2026 | $41.53 |
| 3rd Party New | $33.75 Jun 23, 2026 | $44.99 Oct 06, 2026 | $44.97 Oct 14, 2026 | $39.17 |
| 3rd Party Used | — | — | — | — |
Reading this table: - **Both live channels carry data.** Unlike a third-party-only listing, this one tracks an Amazon-owned offer and a third-party offer side by side, so the two rows compare directly. - **No used market.** The used row is empty and the page states there is no data for that price type - the dash is a finding, not a gap. - **Current is a last-observation value.** The page header reads Current +; the plus is a UI affordance. The Amazon current price is dated Oct 29, 2026, two days before collection, so it is effectively live; the third-party current is dated Oct 14, 2026 and is seventeen days stale.
Where today's price sits
| Benchmark | Value | Current vs benchmark |
|---|---|---|
| All-time low (Amazon) | $28.67 | +56.9% |
| All-time average (Amazon) | $41.53 | +8.3% |
| List price | $44.99 | 0.0% - no discount |
| All-time high (Amazon) | $44.99 | 0.0% - at the record |
| Current 3rd party price | $44.97 | +0.04% (parity) |
Derived, not published: the Amazon channel has ranged $28.67 to $44.99, a spread of $16.32 or 56.9% of its low. Today's price is not merely near the top of that range - it is the top of it, and it is also exactly the list price, which means the current offer gives away nothing. The August 2026 low is the only sustained deviation in a seven-year record and reads as a promotional event rather than the normal price.
The record in dates
$44.99
Jun 04, 2026
Highest ever, on the Amazon channel
$28.67
Aug 20, 2026
Lowest ever
$44.99
Oct 29, 2026
Most recent change, current
The record high and the current value are the same number, which is unusual: the product has returned to its ceiling rather than hovering below it. The high is dated Jun 04, 2026 and the low Aug 20, 2026, so the entire visible range compressed into about eleven weeks.
05 Verdict, method and limits
Who it fits
Good fit: normal-to-oily skin that wants a genuinely high-dose L-ascorbic acid serum at a known pH, tolerates alcohol and fragrance, and values a fast-drying gel texture over a rich cream. The 4.5 average across 19,545 ratings is real market evidence, not a small panel.
Poor fit: reactive, eczema-prone or rosacea-prone skin (five separate flags), anyone avoiding alcohol denat. or fragrance, and anyone who reads the brand's dermatological positioning as a sensitivity guarantee - this formula contains the two most common triggers in the category.
The honest read: The formula is honest about what it is: a high-concentration ascorbic acid serum stabilised with alcohol and pH adjusters, delivered in a silicone gel. That design earns the 77% five-star share and it also explains the 6% one-star share, which is three times the two-star bucket. The price is the other half of the story: at $44.99 the product is at list, at its own record high, and 57% above its all-time low, with both sales channels within two cents of each other. There is no discount to wait for and no channel to arbitrage - the only lever is the 5% subscription.
How this was collected
| Element | Detail | Confidence |
|---|---|---|
| Catalogue page | Amazon US product detail page read on 31 October 2026 with a US delivery address, native USD pricing, no currency conversion | High |
| Price | Buy box read in a US context; list price of $44.99 confirmed by an independent tracker | High |
| Rating and distribution | Platform rating widget and five-bucket histogram, summing to 100% | High |
| Individual reviews | None rendered at capture time; no review text is quoted anywhere in this report | Disclosed absence |
| Ingredient list | Complete 30-row INCI list from a formula database; a second grading database returned a bot challenge and is not represented | High for the list, single-source for grading |
| Price history | Independent tracker summary across two live channels; all-time values only | High for values, medium for the averages |
| Product images | Six listing images, each opened and captioned from its own frame | High |
Limits of this report
- Everything is a point-in-time snapshot. Price, rank, rating count and buy-box ownership all move.
- The 19,545 figure counts star ratings, not written reviews.
- No customer review text and no buyer photograph was available, so the qualitative voice in section 02 is the platform's aggregate, not quotations.
- Ingredient grading comes from one database; the second was unreachable, so acne-risk and irritancy are single-source.
- Price history is all-time only. A period-specific low or high cannot be derived from it.
- The -41% / +70% / +83% figures are the brand's own clinical scoring on 63 subjects, not independent measurements.
- Nothing here is a dermatological or regulatory conclusion.
Compiled 31 October 2026. Prices in USD. Reviewer identities withheld; no reviewer name, handle or profile appears in this report.