BeautyLab dossier / single product / 2026-10-31
A five-technology peptide serum with GHK-Cu at a declared 1%, 49 ingredients, 3,817 ratings and a price that has not moved off the top of its own band.
What the listing says this is
The Ordinary's copper-peptide serum is a 1 fl oz water-based formula built around five peptide technologies, a free amino-acid pool and two hyaluronic forms. The listing names the actives rather than hiding them: the Matrixyl family, Argirelox and Syn-Ake, and copper tripeptide-1 - the GHK-Cu complex the product is named for - at a declared 1%. What makes it interesting commercially is not the peptide architecture, which is now common, but the price behaviour: a serum that has held within $7.36 of its own floor for two years while claiming the same 1% active as products costing three times as much.
Specification table
| Attribute | Value |
|---|---|
| Skin type | All |
| Scent | Fragrance free |
| Use for | Face |
| Special ingredients | Amino acids, GHK-Cu, hyaluronic acid, Matrixyl, peptides |
| Item volume | 1 fluid ounce |
| Item weight | 0.08 kg |
| Dimensions | 1.31 x 1.31 x 4.5 in; 2.82 oz |
| Manufacturer | DECIEM |
| Model / UPC | 769915233179 |
Published bullet points
- ADVANCED ANTI-AGING SUPPORT: Multi-Peptide + Copper Peptides 1% targets signs of aging, including fine lines and loss of elasticity.
- BOOSTS SKIN FIRMNESS: Combines five peptide technologies, amino acids, and hyaluronic acid to help promote smoother, firmer, and more elastic skin.
- ANTIOXIDANT PROTECTION: Contains copper peptides, also known as GHK-Cu, to help protect the skin from environmental stressors and support a radiant, healthy-looking complexion.
- MULTI-FUNCTIONAL FORMULA: Ideal for those seeking a comprehensive skincare solution that addresses aging, hydration, and overall skin texture.
- APPLICATION INSTRUCTIONS: Apply a few drops to the face morning and night. Avoid use with direct acids, retinoids, and strong antioxidants. Patch testing is recommended.
What the brand answers in A+ content
- How does it support healthy-looking skin? By reducing the appearance of fine lines and wrinkles, improving elasticity and promoting smoother texture.
- When should it be used? In the Treat stage of both routines, after cleansing and before a moisturiser is applied to seal.
- Can it be combined with other actives? The brand advises against direct acids, retinoids or strong antioxidants such as vitamin C in the same routine.
How it is rated, and where the disagreement sits
4.6 out of 5 across 3,817 ratings, with 89% of the mass at four stars or above. The interesting number is not the average but the 1-star bucket: at 4% it is double the 2-star bucket, which is a rejection pattern rather than a gradual decline.
Figure 1 - star distribution, share of ratings (percent)
| Stars | Share | Approx. ratings |
|---|---|---|
| 5 star | 80% | ~3,054 |
| 4 star | 9% | ~344 |
| 3 star | 5% | ~191 |
| 2 star | 2% | ~76 |
| 1 star | 4% | ~153 |
| Total | 100% | 3,817 |
Because the histogram is published only as whole percentages, each count in the right-hand column is an approximation - at 3,817 ratings one percentage point is about 38 ratings. Read the tail as 'roughly 6% scored it 1 or 2', not as a fixed count.
What buyers say, in Amazon's own summary
Customers report phenomenal results with this serum, noting visible improvements in skin texture, elasticity, and tone. Moreover, the product leaves skin feeling incredibly hydrated and smooth, with one customer mentioning it helped with brown spots and wrinkles. Additionally, the serum is well worth its price. However, experiences with fragrance are mixed, with some customers appreciating its lack of perfume smell while others find it weird. Similarly, reactions to skin irritation are mixed, with some customers experiencing no issues while others report burning sensations.
Aspect-level sentiment
Figure 2 - share of positive mentions per aspect (percent), bar length only; mention counts in the table
| Aspect | Mentions | Positive | Negative | Positive share |
|---|---|---|---|---|
| effectiveness | 187 | 143 | 44 | 76% |
| skin appearance | 113 | 90 | 23 | 80% |
| texture | 113 | 92 | 21 | 81% |
| value for money | 97 | 80 | 17 | 82% |
| moisturizing | 60 | 57 | 3 | 95% |
| fragrance | 57 | 29 | 28 | 51% |
| skin irritation | 50 | 29 | 21 | 58% |
| firmness | 36 | 36 | 0 | 100% |
Effectiveness dominates with 187 mentions at 76% positive, and moisturising is the strongest reading at 95%. The two genuinely contested aspects are fragrance (51%) and skin irritation (58%) - both around the half-way mark, which means the buyer population is split rather than that the product is failing. Mentions overlap, so the rows are not additive.
Review text
No review body rendered on this listing at capture, so no buyer text is quoted anywhere in this dossier and no reviewer identity can appear in it. The qualitative reading above is Amazon's own AI summary plus the aspect table, not verbatim testimony; treat it as a derived signal with the usual caveats of a machine summary.
The formula, read as a formula
Forty-nine ingredients, and the two independent panels agree one for one - same count, same order, copper tripeptide-1 at position 4 in both. That is unusual enough to be worth stating: most products in this programme show a gap of two to six entries between the listing panel and the database panel. The formula is a water-and-glycerin base carrying eight peptide entries, a full amino-acid pool, three humectant sugars and two hyaluronic forms, with no fragrance, no alcohol and no silicone.
Panel provenance
49 entries. The listing publishes a complete INCI panel in its important-information block and the database table returns 49 rows in the same order, so no reconciliation was needed and no row is inferred. Ratings in the final table (comedogenic, irritancy) come from the database layer and are read low is safer; a dash means unrated, not zero.
What's inside - every claim, and whether it holds
- HoldsAlcohol-free
- HoldsEU-allergen-free
- HoldsFragrance-freeNo fragrance caveat printed on this entry
- HoldsOil-free
- HoldsParaben-free
- HoldsSilicone-free
- HoldsSulfate-free
- HoldsCruelty-freeCertified cruelty-free
- HoldsPore-clogger-freeNo potential pore cloggers found
- HoldsReef-safe
- HoldsVegan
- FailsFungal-acne-safe1 flagged ingredient - Polysorbate 20
Counted by role class
Figure 3 - ingredients per role class, count of entries in the panel
| Role class | Entries | Share of panel | Where they sit |
|---|---|---|---|
| Amino acids and NMF | 11 | 22.4% | positions 15-25 |
| Humectants and sugars | 10 | 20.4% | positions 2-32 |
| Peptides and peptide technologies | 8 | 16.3% | positions 4-11 |
| Preservatives and chelators | 5 | 10.2% | positions 45-49 |
| Solvents, glycols and water | 4 | 8.2% | positions 1-44 |
| Emulsifiers, gums and thickeners | 4 | 8.2% | positions 40-43 |
| pH adjusters and buffers | 3 | 6.1% | positions 33-37 |
| Other functional | 2 | 4.1% | positions 35-36 |
| Soothing and barrier support | 1 | 2.0% | position 14 |
| Botanicals and ferments | 1 | 2.0% | position 3 |
| Total | 49 | 100% |
Counted by concentration band
| INCI position | Entries | What that band means |
|---|---|---|
| 1-10 | 10 | Top of the list - the most concentrated part of the formula |
| 11-20 | 10 | Still structural - the heart of the peptide and humectant block |
| 21-30 | 10 | Mid-list - supporting actives and the amino-acid pool |
| 31-40 | 10 | Lower mid-list - buffers, thickeners, pH control |
| 41-50 | 9 | Tail - preservatives, chelators, the last functional traces |
The headline actives
| Group | What the database says it does | Entries |
|---|---|---|
| Peptides | Supports skin hydration and improves firmness. | 7 ingredients |
| Hyaluronic Acid | Hydrates by attracting and holding water. | 2 ingredients |
| Urea | Gently exfoliates and deeply moisturizes. | 1 ingredient |
Benefits claimed for the formula
| Benefit | Statement | Ingredients delivering it |
|---|---|---|
| Hydrating | Boosts hydration and relieves dry, tight skin. | 21 ingredients |
| Barrier Repair | Strengthen and restore your skin's natural barrier. | 12 ingredients |
| Anti-Aging | Softens lines and helps skin look youthful. | 10 ingredients |
| Scar Healing | Improves the look of marks and scars. | 7 ingredients |
| Skin Texture | Smooths rough patches and refines texture. | 4 ingredients |
| Redness Reducing | Soothes visible redness and calms irritation. | 3 ingredients |
| Reduces Irritation | Eases discomfort and supports skin resilience. | 2 ingredients |
Class-level flags
The panel carries no fragrance, no alcohol, no silicone and no parabens. Two database flags survive the pass: polysorbate 20 is the single ingredient behind the failed fungal-acne-safety claim, and butylene glycol plus carbomer are rated 1 for comedogenicity - the lowest non-zero grade. Rosacea-prone skin is flagged at class level for one ingredient. These are ingredient-class warnings, not findings about the finished product.
The complete panel
| # | Ingredient | Function | Comedogenic | Irritancy |
|---|---|---|---|---|
| 1 | Water | Skin Conditioning | - | - |
| 2 | Glycerin | Humectant | 0 | 0 |
| 3 | Lactococcus Ferment Lysate | Skin Conditioning | - | - |
| 4 | Copper Tripeptide-1 | Skin Conditioning | - | - |
| 5 | Acetyl Hexapeptide-8 | Humectant | - | - |
| 6 | Pentapeptide-18 | Skin Conditioning | - | - |
| 7 | Palmitoyl Tripeptide-1 | Skin Conditioning | - | - |
| 8 | Palmitoyl Tetrapeptide-7 | Skin Conditioning | - | - |
| 9 | Palmitoyl Tripeptide-38 | Skin Conditioning | - | - |
| 10 | Dipeptide Diaminobutyroyl Benzylamide Diacetate | Skin Conditioning | - | - |
| 11 | Acetylarginyltryptophyl Diphenylglycine | Skin Conditioning | - | - |
| 12 | Sodium Hyaluronate Crosspolymer | Humectant | - | - |
| 13 | Sodium Hyaluronate | Humectant | 0 | 0 |
| 14 | Allantoin | Skin Conditioning | 0 | 0 |
| 15 | Glycine | Buffering | - | - |
| 16 | Alanine | Masking | - | - |
| 17 | Serine | Masking | - | - |
| 18 | Valine | Masking | - | - |
| 19 | Isoleucine | Skin Conditioning | - | - |
| 20 | Proline | Skin Conditioning | - | - |
| 21 | Threonine | - | - | - |
| 22 | Histidine | Humectant | - | - |
| 23 | Phenylalanine | Masking | - | - |
| 24 | Arginine | Masking | - | - |
| 25 | Aspartic Acid | Masking | - | - |
| 26 | Trehalose | Humectant | - | - |
| 27 | Fructose | Humectant | - | - |
| 28 | Glucose | Humectant | - | - |
| 29 | Maltose | Masking | - | - |
| 30 | Urea | Buffering | - | - |
| 31 | Sodium PCA | Humectant | 0 | 0 |
| 32 | PCA | Humectant | - | - |
| 33 | Sodium Lactate | Buffering | - | - |
| 34 | Citric Acid | Buffering | - | - |
| 35 | Hydroxypropyl Cyclodextrin | Masking | - | - |
| 36 | Sodium Chloride | Masking | - | - |
| 37 | Sodium Hydroxide | Buffering | - | - |
| 38 | Butylene Glycol | Humectant | 1 | 0 |
| 39 | Pentylene Glycol | Skin Conditioning | - | - |
| 40 | Acacia Senegal Gum | Masking | - | - |
| 41 | Xanthan Gum | Emulsifying | - | - |
| 42 | Carbomer | Emulsion Stabilising | 1 | 0 |
| 43 | Polysorbate 20 | Emulsifying | 0 | 0 |
| 44 | Dimethyl Isosorbide | Solvent | - | - |
| 45 | Sodium Benzoate | Masking | - | - |
| 46 | Caprylyl Glycol | Emollient | - | - |
| 47 | Ethylhexylglycerin | Skin Conditioning | - | - |
| 48 | Phenoxyethanol | Preservative | - | - |
| 49 | Chlorphenesin | Antimicrobial | - | - |
Comedogenic and irritancy ratings are read low is safer: 0 means no known risk, and a dash means the database prints no rating for that row. Most rows are unrated, so no average across the rated minority is computed and none should be read as a formula risk score. A printed range such as 0-3 is reproduced as typed and judged on its upper bound.
Price history and where today sits inside it
Two channels are tracked, both since November 2023. The Amazon series has traded between $24.64 and $32.00; the third-party series between $27.20 and $43.99. Today both print the same number, which is the least informative thing either series can do.
| Price type | Lowest ever | Highest ever | Current | Average |
|---|---|---|---|---|
| Amazon | $24.64 (Apr 01, 2026) | $32.00 (Nov 30, 2024) | $32.00 (Aug 09, 2026) | $29.69 |
| 3rd Party New | $27.20 (Sep 18, 2026) | $43.99 (Nov 20, 2023) | $32.00 (Sep 25, 2026) | $32.78 |
| 3rd Party Used | - | - | - | - |
Figure 4 - lowest, highest, current and average price side by side, in USD
Current price against every benchmark
Figure 5 - deviation of the current price from each benchmark (percent); green is below the benchmark, rose is above it
| Benchmark | Deviation | Reading |
|---|---|---|
| vs Amazon lowest ever | +29.9% | how far above the floor the current price sits |
| vs Amazon average | +7.8% | distance from the typical Amazon price |
| vs 3rd-party lowest | +17.6% | distance from the marketplace floor |
| vs 3rd-party average | -2.4% | the marketplace premium or discount |
| vs list price | +0.0% | whether the offer is discounted at all |
Pricing read
The Amazon row has never left a $24.64 to $32.00 band, and the current reading sits on the ceiling of it at exactly list price. The third-party average of $32.78 is dragged up by a $43.99 launch-week observation dated the first day of monitoring, so the true marketplace premium is smaller than the raw averages suggest. Both channels last printed $32.00, which is parity at the top of the range rather than at the bottom.
All figures are USD from a US delivery context, with no conversion. The history is all-time and cannot be filtered to a period - the tracker's window control re-scales the chart only, so nothing here is a 30- or 90-day figure. Current values are dated last observations, not live quotes: the Amazon reading was 83 days old at capture and the marketplace reading 36 days old.
What the product actually looks like
Three carousel frames. The first is the pack shot; the second and third are the claim frames - the 1% copper-peptide callout, and the three icon claims. No buyer photos were rendered for this ASIN, so the gallery is listing imagery only.
The listing exposed three main images and no review-media tiles at capture, so no buyer photography exists to reproduce. Listing imagery is not a substitute for user content and is not presented as one.
How this dossier was assembled
Capture conditions
| Item | Detail |
|---|---|
| Marketplace | Amazon.com, US catalogue |
| Delivery context | New York 10001 - a US address, so every amount is native USD |
| Currency control | USD session preference, plus verification that the buy box renders dollar amounts; no FX conversion at any step |
| Product data | Listing detail page read cold, with the delivery address switched before any price was read |
| Rating data | Star histogram and count taken from the rating widget on the same page |
| Price history | Third-party tracker record; the summary block is all-time |
| Reviewer privacy | Names, handles, profile links and avatars are discarded at parse time; no review text is quoted in this dossier |
| Ingredient panel | Listing INCI block, reconciled row for row against an independent database table - 49 against 49, identical order |
Confidence by element
| Element | Confidence | Basis |
|---|---|---|
| Title, brand, category path | High | Read from the page's own labelled nodes |
| Rating and rating count | High | Rating widget plus a histogram that sums to 100% |
| Current price | High | Single buy-box price in a US context |
| Price history | High for printed values / medium for averages | Transcribed from the tracker; averages are all-time aggregates with no observation count published |
| Ingredient panel | High | 49 rows, identical to the independent table |
| Aspect sentiment | Medium | Machine-derived summary; aspect counts overlap and are not additive |
| Review text | Not available | No review body rendered at capture |
Limitations
- Point-in-time snapshot: price, buy-box ownership, rank and rating counts move continuously and are as of 2026-10-31.
- The 3,817 figure counts star ratings, not written reviews.
- No review body rendered, so every qualitative statement here is machine-derived rather than quoted.
- Price history is all-time only; period lows, highs and averages cannot be obtained from this record.
- No buyer photography was rendered, so no user imagery appears.
- Ingredient safety grades are community aggregates, not regulatory determinations, and are presented as reference only.