BeautyLab dossier / single product / 2026-10-31
An EGF-and-13-peptide ampoule with 24K gold, dosed through a syringe applicator, carrying 966 ratings and a seven-month price record that fell 34.5% before recovering.
What the listing says this is
A 40 ml ampoule in a clear glass vial, dosed with a graduated syringe rather than a dropper - a format choice that does most of the brand's differentiating work. The formula claim is built on three names: EGF, a 13-peptide complex and 24K gold. The specification row returns EGF, copper peptides, 24K gold and collagen; the bullets add silk peptides and a melting gold carrier described as delivering visible volume. The commercial story is a Korean import that went viral on social platforms, claims 2.03 million bottles sold, and has spent its first seven months on Amazon sliding from $29.00 to $20.50.
Specification table
| Attribute | Value |
|---|---|
| Skin type | All |
| Benefits | Anti-aging, sagging and dull skin care, wrinkle care, firm-looking skin |
| Use for | Face |
| Special ingredients | EGF, copper peptides, 24K gold, collagen |
| Item volume | 40 ml |
| Item weight | 0.08 kg |
| Dimensions | 3.43 x 3.11 x 1.54 in; 2.82 oz |
| Manufacturer | ENC Co., Ltd. |
| List price | $29.00 |
Published bullet points
- [ADVANCED AGING CARE WITH EGF-POWERED ENCAPSULATED ACTIVES] A concentrated ampoule powered by EGF and enhanced with 13 peptides and 24K gold, featuring visible melting silk-texture actives to deliver advanced firming care and help support smoother-looking, more supple, and refined skin
- [VISIBLE FIRM-LOOKING FOR SILKY-SMOOTH SKIN] Silk Peptides, EGF, and a 13-peptide complex help improve the appearance of elasticity while smoothing the look of fine lines for a firmer-looking complexion
- [MELTING GOLD-INFUSED FORMULA FOR VISIBLE VOLUME] 24K Gold-infused actives melt into skin to support fuller-looking contours and smoother skin texture with a radiant, silky finish
- [MULTI-COLLAGEN DENSITY SUPPORT WITH EGF CARE] A collagen blend with Deep Collagen and EGF helps improve the look of firmness and skin density while supporting a more refined-looking skin texture
- [PRECISION DOSAGE APPLICATOR FOR CONTROLLED USE] Designed with a precision dosage applicator that helps dispense the desired amount cleanly for targeted facial application and controlled daily skincare use
What the brand answers in A+ content
- What is the routine position? A Silk Peptide routine in which this ampoule is the home-tox step, sold alongside a toner, cream and eye serum.
- How is the dose controlled? A precision dosage applicator dispenses a measured amount for targeted application.
- What improvement is described? Full-face boosting care and a three-step volumising routine, closing on visible improvement and gentle, suitable use.
How it is rated, and where the disagreement sits
4.4 out of 5 across 966 ratings. The distribution is heavier in the tail than either of the two serums beside it in this batch: 14% of raters sit below four stars, and the 1-star bucket is twice the size of the 2-star bucket.
Figure 1 - star distribution, share of ratings (percent)
| Stars | Share | Approx. ratings |
|---|---|---|
| 5 star | 75% | ~724 |
| 4 star | 11% | ~106 |
| 3 star | 5% | ~48 |
| 2 star | 3% | ~29 |
| 1 star | 6% | ~58 |
| Total | 100% | 966 |
At 966 ratings one percentage point is fewer than ten ratings, so every bucket in the tail is a handful of scores and a single week of new ratings can move one outright. The 6% one-star share should be read as 'a persistent minority rejects it', not as a precise rate.
What buyers say, in Amazon's own summary
Customers find the serum effective and appreciate its moisturizing properties, reporting that their skin feels hydrated and tight and firm overnight. The product receives positive feedback for its silky texture and luxurious glow, though some note it's not suitable for sensitive skin. While some customers consider it good value for money, others feel it's not worth the price. The absorption rate receives mixed reviews, with some saying it absorbs quickly while others find it sits on the surface.
Aspect-level sentiment
Figure 2 - share of positive mentions per aspect (percent), bar length only; mention counts in the table
| Aspect | Mentions | Positive | Negative | Positive share |
|---|---|---|---|---|
| effectiveness | 149 | 120 | 29 | 81% |
| moisturizing | 78 | 66 | 12 | 85% |
| glow | 46 | 44 | 2 | 96% |
| skin feel | 46 | 41 | 5 | 89% |
| value for money | 32 | 18 | 14 | 56% |
| skin irritation | 24 | 15 | 9 | 62% |
| absorption | 15 | 10 | 5 | 67% |
Effectiveness leads with 149 mentions at 81% positive and glow is the strongest aspect at 96%. The weak points are value for money at 56% and skin irritation at 62% - both genuinely split, and both consistent with the 'not suitable for sensitive skin' line in the summary.
Review text
No review body rendered on this listing at capture, so no buyer text is quoted and no reviewer identity can appear. The reading above is Amazon's AI summary plus aspect counts, not verbatim testimony.
The formula, read as a formula
Sixty-four entries, and the only complete panel available for this ASIN: the listing publishes no INCI text at all, so the formula below is the database layer's table, disclosed as such. What it shows is a watery humectant base in the first ten positions, a decorative middle - mica, two iron oxides, synthetic fluorphlogopite and gold - and then, from position 42 onward, the part the marketing is built on: thirteen peptide entries in a single run, ending at copper tripeptide-1.
Panel provenance
64 entries, all from the database layer. The listing's page text carries no INCI block on this visit, so nothing here is transcribed from the brand's own panel and no row is inferred from marketing copy. That is a real asymmetry against the other products in this batch and it is why the 13-peptide claim is checked against the table rather than assumed.
What's inside - every claim, and whether it holds
- HoldsAlcohol-free
- HoldsEU-allergen-free
- HoldsFragrance-freeNo fragrance ingredients found
- HoldsOil-free
- HoldsParaben-free
- HoldsSilicone-free
- HoldsSulfate-free
- HoldsCruelty-freeBrand claim, self-reported
- HoldsFungal-acne-safeNo potential triggers found
- HoldsReef-safe
- FailsPore-clogger-freePotential pore cloggers found - 1 flagged ingredient: Chondrus Crispus Powder (precautionary, reported by some users, no formal study)
- FailsVeganThis product is not vegan
Counted by role class
Figure 3 - ingredients per role class, count of entries in the panel
| Role class | Entries | Share of panel | Where they sit |
|---|---|---|---|
| Peptides and peptide technologies | 13 | 20.3% | positions 42-61 |
| Humectants and sugars | 8 | 12.5% | positions 3-64 |
| Emulsifiers, gums and thickeners | 6 | 9.4% | positions 7-31 |
| Botanicals and ferments | 6 | 9.4% | positions 11-63 |
| Colorants and decorative | 6 | 9.4% | positions 18-38 |
| Emollients and lipids | 5 | 7.8% | positions 21-49 |
| Solvents, glycols and water | 5 | 7.8% | positions 1-41 |
| Preservatives and chelators | 5 | 7.8% | positions 5-36 |
| Antioxidants and vitamins | 4 | 6.2% | positions 6-50 |
| Other functional | 3 | 4.7% | positions 13-58 |
| Amino acids and NMF | 1 | 1.6% | position 32 |
| Soothing and barrier support | 1 | 1.6% | position 20 |
| pH adjusters and buffers | 1 | 1.6% | position 8 |
| Total | 64 | 100% |
Counted by concentration band
| INCI position | Entries | What that band means |
|---|---|---|
| 1-10 | 10 | Top of the list - the most concentrated part of the formula |
| 11-20 | 10 | Still structural - the heart of the peptide and humectant block |
| 21-30 | 10 | Mid-list - supporting actives and the amino-acid pool |
| 31-40 | 10 | Lower mid-list - buffers, thickeners, pH control |
| 41-50 | 10 | Tail - preservatives, chelators, the last functional traces |
| 51-70 | 14 | Very tail - trace peptides, colorants and preservative boosters |
The headline actives
| Group | What the database says it does | Entries |
|---|---|---|
| Peptides | Supports skin hydration and improves firmness. | 13 ingredients |
| Hyaluronic Acid | Hydrates by attracting and holding water. | 5 ingredients |
| Antioxidants | Shields skin from free radical damage. | 5 ingredients |
| Exfoliators | Removes dead skin cells and smooths texture. | 2 ingredients |
| Vitamin C | Brightens, evens tone, and supports collagen. | 1 ingredient |
| Vitamin E | Protects skin and soothes irritation. | 1 ingredient |
| Niacinamide | Strengthens, smooths, and brightens skin. | 1 ingredient |
Benefits claimed for the formula
| Benefit | Statement | Ingredients delivering it |
|---|---|---|
| Anti-Aging | Softens lines and helps skin look youthful. | 17 ingredients |
| Hydrating | Boosts hydration and relieves dry, tight skin. | 17 ingredients |
| Barrier Repair | Strengthen and restore your skin's natural barrier. | 13 ingredients |
| Scar Healing | Improves the look of marks and scars. | 11 ingredients |
| Reduces Irritation | Eases discomfort and supports skin resilience. | 7 ingredients |
| Redness Reducing | Soothes visible redness and calms irritation. | 7 ingredients |
| Skin Texture | Smooths rough patches and refines texture. | 4 ingredients |
| Brightening | Restores radiance to dull, tired skin. | 3 ingredients |
| Reduces Large Pores | Minimizes the look of enlarged pores. | 2 ingredients |
| Dark Spots | Fades dark spots for even skin tone. | 2 ingredients |
| Acne Fighting | Fights acne and helps prevent breakouts. | 1 ingredient |
| Good For Oily Skin | Balances oil and helps reduce shine. | 1 ingredient |
Class-level flags
The panel fails pore-clogger-free on chondrus crispus powder - a precautionary flag the database itself marks as reported by some users with no formal study - and it fails vegan, which for a collagen-and-EGF formula is expected rather than surprising. Hydrogenated polyisobutene carries the only irritancy grade above zero (2) and a comedogenic grade of 1; squalane, butylene glycol and carbomer are rated 1 for comedogenicity. Gold, mica and the two iron oxides are decorative.
The complete panel
| # | Ingredient | Function | Comedogenic | Irritancy |
|---|---|---|---|---|
| 1 | Water | Skin Conditioning | - | - |
| 2 | Butylene Glycol | Humectant | 1 | 0 |
| 3 | Glycerin | Humectant | 0 | 0 |
| 4 | Methylpropanediol | Solvent | - | - |
| 5 | 1,2-Hexanediol | Skin Conditioning | - | - |
| 6 | Niacinamide | Smoothing | - | - |
| 7 | Carbomer | Emulsion Stabilising | 1 | 0 |
| 8 | Tromethamine | Buffering | - | - |
| 9 | PPG-13-Decyltetradeceth-24 | Emulsifying | - | - |
| 10 | Hydroxyethylcellulose | Emulsion Stabilising | - | - |
| 11 | Silk Extract | Skin Conditioning | - | - |
| 12 | Adenosine | Skin Conditioning | - | - |
| 13 | Chondrus Crispus Powder | Abrasive | - | - |
| 14 | Agar | Masking | - | - |
| 15 | Ethylhexylglycerin | Skin Conditioning | - | - |
| 16 | Disodium EDTA | Chelating | - | - |
| 17 | Acrylates/C10-30 Alkyl Acrylate Crosspolymer | Emulsion Stabilising | - | - |
| 18 | Synthetic Fluorphlogopite | - | - | - |
| 19 | Betaine | Humectant | - | - |
| 20 | Panthenol | Skin Conditioning | 0 | 0 |
| 21 | Hydrolyzed Elastin | Emollient | - | - |
| 22 | CI 77891 | Cosmetic Colorant | - | - |
| 23 | CI 77491 | Cosmetic Colorant | - | - |
| 24 | Mica | Cosmetic Colorant | - | - |
| 25 | Gellan Gum | - | - | - |
| 26 | Hydrolyzed Collagen | Emollient | - | - |
| 27 | Centella Asiatica Extract | Cleansing | - | - |
| 28 | Propanediol | Solvent | - | - |
| 29 | Magnesium Ascorbyl Phosphate | Antioxidant | - | - |
| 30 | Houttuynia Cordata Extract | Skin Conditioning | - | - |
| 31 | Lecithin | Emollient | - | - |
| 32 | Acetyl Glutamine | Skin Conditioning | - | - |
| 33 | Phenoxyethanol | Preservative | - | - |
| 34 | Artemisia Capillaris Extract | - | - | - |
| 35 | Sodium Hyaluronate | Humectant | 0 | 0 |
| 36 | Caprylyl Glycol | Emollient | - | - |
| 37 | Tin Oxide | Abrasive | - | - |
| 38 | Gold | Cosmetic Colorant | - | - |
| 39 | Squalane | Emollient | 1 | 0 |
| 40 | Hydrogenated Polyisobutene | Emollient | 1 | 2 |
| 41 | Benzyl Glycol | Solvent | - | - |
| 42 | Sh-Oligopeptide-1 | Skin Conditioning | - | - |
| 43 | Sh-Polypeptide-1 | Skin Conditioning | - | - |
| 44 | Sh-Oligopeptide-2 | Skin Conditioning | - | - |
| 45 | Sh-Polypeptide-11 | - | - | - |
| 46 | Sh-Polypeptide-9 | Skin Conditioning | - | - |
| 47 | Bacillus/Folic Acid/Soybean Ferment Extract | Skin Conditioning | - | - |
| 48 | Hydrolyzed Glycosaminoglycans | Humectant | - | - |
| 49 | Collagen | Moisturising | - | - |
| 50 | Tocopherol | Antioxidant | 0-3 | 0-3 |
| 51 | Sodium Hyaluronate Crosspolymer | Humectant | - | - |
| 52 | Caffeoyl Hexapeptide-65 | Antimicrobial | - | - |
| 53 | Hydrolyzed Hyaluronic Acid | Humectant | - | - |
| 54 | Sh-Decapeptide-7 | Antioxidant | - | - |
| 55 | Sh-Octapeptide-4 | Antioxidant | - | - |
| 56 | Sh-Oligopeptide-9 | Humectant | - | - |
| 57 | Sh-Pentapeptide-19 | Skin Conditioning | - | - |
| 58 | Hydroxypropyltrimonium Hyaluronate | - | - | - |
| 59 | Palmitoyl Pentapeptide-4 | Skin Conditioning | - | - |
| 60 | Acetyl Hexapeptide-8 | Humectant | - | - |
| 61 | Copper Tripeptide-1 | Skin Conditioning | - | - |
| 62 | Hyaluronic Acid | Humectant | - | - |
| 63 | Anemarrhena Asphodeloides Root Extract | Skin Conditioning | - | - |
| 64 | Sodium Acetylated Hyaluronate | Humectant | - | - |
The 24K gold claim is visible in this table as CI-numbered colorants, mica and metallic gold clustered between positions 22 and 38 - decoration, not an active. The 13-peptide claim, by contrast, is fully corroborated: thirteen distinct peptide entries run from position 42 to 61. Comedogenic and irritancy ratings are read low is safer: 0 means no known risk, and a dash means the database prints no rating for that row. Most rows are unrated, so no average across the rated minority is computed and none should be read as a formula risk score. A printed range such as 0-3 is reproduced as typed and judged on its upper bound.
Price history and where today sits inside it
Only one channel is tracked. Seven months of record, one 34.5% fall, and a current price $1.50 above the floor it set in August.
| Price type | Lowest ever | Highest ever | Current | Average |
|---|---|---|---|---|
| Amazon | - | - | - | - |
| 3rd Party New | $19.00 (Aug 20, 2026) | $29.00 (Jun 17, 2026) | $20.50 (Oct 20, 2026) | $21.49 |
| 3rd Party Used | - | - | - | - |
Figure 4 - lowest, highest, current and average price side by side, in USD
Current price against every benchmark
Figure 5 - deviation of the current price from each benchmark (percent); green is below the benchmark, rose is above it
| Benchmark | Deviation | Reading |
|---|---|---|
| vs 3rd-party lowest | +7.9% | how far above the floor the current price sits |
| vs 3rd-party average | -4.6% | distance from the typical marketplace price |
| vs list price | -29.3% | discount against the brand's suggested price |
Pricing read
Only the third-party channel is tracked for this ASIN, so no marketplace premium can be computed and no Amazon row can be compared against. The shape is a price-discovery curve rather than a seasonal one: $29.00 at launch in June 2026, $19.00 nine weeks later, and $20.50 now - a 34.5% fall followed by a partial recovery. The $29.00 high matches the $29.00 list price the listing still displays, which supports reading the high as the launch price and not a market spike.
All figures USD, no conversion. Only the third-party channel is tracked: the buy-box price at capture ($20.50) matches the tracker's current third-party value exactly, while the Amazon row is empty because no offer sold and shipped by Amazon has ever been recorded for this ASIN. The current value is an 11-day-old observation.
What the product actually looks like
Three carousel frames: the vial with its applicator, the sales-and-benefit frame, and the actives diagram that names the two peptides inside the 13-peptide complex. No buyer photos were rendered for this ASIN.
Three main images and no review-media tiles at capture, so the gallery is listing imagery only and contains no user photography.
How this dossier was assembled
Capture conditions
| Item | Detail |
|---|---|
| Marketplace | Amazon.com, US catalogue |
| Delivery context | New York 10001 - a US address, so every amount is native USD |
| Currency control | USD session preference, plus verification that the buy box renders dollar amounts; no FX conversion at any step |
| Product data | Listing detail page read cold, with the delivery address switched before any price was read |
| Rating data | Star histogram and count taken from the rating widget on the same page |
| Price history | Third-party tracker record; the summary block is all-time |
| Reviewer privacy | Names, handles, profile links and avatars are discarded at parse time; no review text is quoted in this dossier |
| Ingredient panel | No INCI block is published in the listing text; the formula table is database-derived and disclosed as a single-source panel |
Confidence by element
| Element | Confidence | Basis |
|---|---|---|
| Title, brand, category path | High | Read from the page's own labelled nodes |
| Rating and rating count | High | Rating widget plus a histogram that sums to 100% |
| Current price | High | Single buy-box price in a US context |
| Price history | Medium | Single channel; seven months of record, high and low only two months apart |
| Ingredient panel | Medium-high | Complete 64-row table, but no second panel exists to cross-check it against |
| Aspect sentiment | Medium | Machine-derived summary; aspect counts overlap |
| Review text | Not available | No review body rendered at capture |
Limitations
- Point-in-time snapshot: price, rank and rating counts are as of 2026-10-31.
- The 966 figure counts star ratings, not written reviews.
- No review body rendered, so every qualitative statement is machine-derived.
- Price history is all-time only and covers seven months, which is too short to separate launch pricing from seasonal movement.
- The ingredient panel has a single source; no brand INCI panel exists to reconcile it against.
- No buyer photography was rendered, so no user imagery appears.
- Ingredient safety grades are community aggregates, not regulatory determinations, and are presented as reference only.