💧 Serums & Actives

TruSkin Brightening Vitamin C Serum with Hyaluronic Acid: US Market Analysis

US Beauty & Personal Care · single-product dossier · captured 2026-10-27

US Beauty & Personal Care · single-product dossier · captured 2026-10-27

TruSkin · Beauty & Personal Care › Skin Care › Face › Treatments & Masks › Serums

ASIN B01EKUBU5Y Delivery New York 10001 In Stock Currency USD
Live price
$34.99
USD, New York 10001
List price
$38.99
10% below list
Shopper rating
4.5 / 5
(24,745) ratings
Subscribe & Save
$29.74
24 off with subscription
Ingredients mapped
20
12 screens, 4 caution flags

1 · Product Information

Everything below is read from the live US listing with the delivery address set to a US ZIP, so all money is native USD. Values are a single-point snapshot and move.

Listing specification

Skin Type
All
Product Benefits
Glow
Use for
Face
Scent
Unscented
Special Ingredients
Aloe Vera, Hyaluronic Acid, Vitamin C, Vitamin E
Item Weight
2 ounces
Item Volume
59 ml
Unit Count
2 Fluid Ounces
Product Dimensions
1.85 x 1.85 x 4.5 inches; 2 ounces
Item model number
EA345
UPC
850001641333
Manufacturer
TruSkin Naturals
ASIN
B01EKUBU5Y
Best Sellers Rank
#1,291 in Beauty & Personal Care; #38 in Facial Serums

Commercial terms

Current price
$34.99
List price
$38.99
Discount vs list
10%
Subscribe & Save
$29.74 (24% off)
Unit price
$17.50 per fluid ounce
Availability
In Stock
Sold by
TruSkin
Ships from
Amazon

Brand claims on the listing

  • GLOW, WHERE'D YOU GO? When skin looks dull, tired, or less bright than usual, this lightweight Vitamin C serum helps bring the glow back in one simple step, no 10-step routine required
  • BRIGHTENS & EVENS TONE DAILY: A stable, gentle form of Vitamin C (SAP) helps fade the look of dark spots, brighten dullness, and even skin tone without the sting or dryness that stronger Vitamin C formulas can cause
  • A GENTLER VITAMIN C: Formulated with SAP, a stable, gentle form of Vitamin C designed to be tolerated daily, so you get the brightening benefits without the irritation of stronger Vitamin C formulas
  • HYDRATION THAT KEEPS UP: Botanical Hyaluronic Acid plumps and holds moisture, Vitamin E helps defend against everyday environmental stress, and Aloe and Jojoba help calm and soften skin
  • CRAFTED FOR REAL LIFE: Lightweight and designed to dry down completely, this daily serum fits easily into the routine you already have; Apply 2-3 pumps to clean skin, let it absorb, then follow with moisturizer and SPF; Paraben-Free and Dye-Free

A+ brand content

Product description Previous page Next page Previous page Next page Complete your regimen for nourished, glowing skin. Vitamin C Facial Serum Buying Options Vitamin C Cleanser Add to Cart Vitamin C Moisturizer Add to Cart Vitamin C Sunscreen SPF30 Add to Cart Sunscreen Serum SPF30 Add to Cart Customer Reviews — 4.4 out of 5 stars 7,976 4.4 out of 5 stars 16,996 4.2 out of 5 stars 752 4.4 out of 5 stars 491 Price — $9.99 $ 9 . 99 $15.99 $ 15 . 99 $19.99 $ 19 . 99 $24.99 $ 24 . 99 Skin Benefits Support radiant-looking skin Cleanse for soft, clean skin Moisturize Broad spectrum UV protection Broad Spectrum UV protection Key Ingredients Vitamin C, Hyaluronic Acid Vitamin C, Rose Hip Oil, MSM Vitamins C & B5, Green Tea Vitamin C, Zinc, Collagen Vitamin C, Zinc, Ceramides Texture Weightless Serum Foaming Gel Hydrating Lotion Sheer Lotion Sheer Tinted Serum Skin Care Step Treat Cleanse Hydrate Protect Protect When to Use Before Moisturizing Morning/Night After Cleansing After Moisturizing After Moisturizing Scent Unscented Unscented Unscented Unscented Unscented How do I use this product? Perform a patch-test 24 hours before regular application to ensure the product is a fit for you. If the formula is compatible, apply 3-5 drops 1-2 times a day to face, undereye area, and neck, avoiding direct contact with eyes. External use only. How should I incorporate this product into my skincare...

2 · Shopper Rating

4.5 out of 5 from (24,745) ratings. The panel below splits that total into its star bands and tracks the cumulative share, so the concentration of opinion is visible at a glance.

Star-band share (bars, left axis) with cumulative share (line, right axis). A steep early cumulative curve means the rating is top-heavy.

Star bandShare of ratingsImplied rating volumeCumulative share
5 star73%18,06473%
4 star15%3,71288%
3 star7%1,73295%
2 star2%49597%
1 star3%742100%
What shoppers say, in aggregate. Customers find this vitamin C serum effective, moisturizing, and worth the price, noting it keeps skin supple and makes it glow. Moreover, the product receives positive feedback for its appearance, with customers saying it makes them look youthful and beautiful in the morning. Additionally, the serum is easy to apply generously, and one customer mentions it works well as a pre-makeup step. However, experiences with skin irritation are mixed, with some customers reporting it never irritates their skin while others experienced breakouts.

3 · Ingredient & Formulation Analysis

Two independent ingredient channels were merged into one table. A total of 20 distinct INCI entries were mapped: 19 from the reference rating database and 18 from the formulation screen, with 17 names present in both.

Formulation role mix

Safety band distribution

Left: role hierarchy of the full formula (inner ring = role family, outer ring = individual ingredients). Right: how the merged ingredient set falls across safety bands, where band 1 is the most favourable and higher bands call for more caution.

What’s inside — formulation screen

✓ Alcohol-free
No flag raised on this screen.
✓ EU-allergen-free
No flag raised on this screen.
✓ Fragrance-free
No flag raised on this screen.
✓ Paraben-free
No flag raised on this screen.
✓ Silicone-free
No flag raised on this screen.
✓ Sulfate-free
No flag raised on this screen.
✓ Cruelty-free
Certified cruelty-free
✓ Pore-clogger-free
No potential pore cloggers found
✓ Reef-safe
No flag raised on this screen.
✓ Vegan
No flag raised on this screen.
⚑ Not Oil-free
1 flagged: Simmondsia Chinensis Seed Oil
⚑ Not Fungal-acne-safe
1 flagged: Simmondsia Chinensis Seed Oil (potential trigger, ester class)
Concern flags.
  • May Worsen Dryness — triggered by Hamamelis Virginiana Water
  • May Worsen Eczema — triggered by Hamamelis Virginiana Water
  • May Worsen Irritation — triggered by Pelargonium Graveolens Extract
  • May Worsen Rosacea — triggered by Hamamelis Virginiana Water

Each concern bar is stacked by the functional group its trigger ingredients belong to, which shows whether a concern is driven by fragrance, lipids, solvents or actives.

Benefit coverage

BenefitIngredients contributing
Scar Healing5
Hydrating4
Redness Reducing3
Barrier Repair3
Anti-Aging2
Brightening2
Reduces Irritation2
Skin Texture2
Reduces Large Pores1

Merged ingredient register

Band colour follows the safety rating: 1 green through 5+ rose. Coverage marks show which channel carried the name.

#INCI nameRole familyFunctionAcneIrritantSafetyBandCoverage
1WaterSolvents, Acids & Texture AgentsSolvent--1Level 1both
2Aloe Barbadensis Leaf JuiceBotanical & Ferment ExtractsAnti-inflammatory001Level 1both
3Sodium Ascorbyl PhosphateAntioxidants & VitaminsAntioxidant, Whitening--1Level 1both
4Hamamelis Virginiana WaterAntioxidants & VitaminsAnti-inflammatory, Antioxidant, Astringent--1Level 1both
5Dimethyl SulfoneSolvents, Acids & Texture AgentsSolvent, Viscosity Control--1Level 1both
6Cassia Angustifolia Seed PolysaccharideEmollients, Oils & ButtersEmollient--1Level 1both
7Tocopheryl AcetateAntioxidants & VitaminsSkin conditioning, Moisturizer, Antioxidant002-3Level 3both
8GlycerinHumectants & Moisturising AgentsSolvent, Viscosity Control, Skin conditioning, Moisturizer001-2Level 2both
9CarbomerSolvents, Acids & Texture AgentsViscosity Control111-2Level 2both
10ArginineHumectants & Moisturising AgentsAntistatic, Skin conditioning, Moisturizer--1Level 1both
11Centella Asiatica ExtractBotanical & Ferment ExtractsSkin conditioning, Anti-inflammatory--1Level 1both
12Equisetum Arvense ExtractBotanical & Ferment ExtractsAnti-inflammatory, Astringent, Emollient--1Level 1both
13Taraxacum Officinale ExtractBotanical & Ferment ExtractsSkin conditioning--1Level 1both
14Sodium HyaluronateHumectants & Moisturising AgentsSkin conditioning, Moisturizer001Level 1rating DB
15Geranium Maculatum ExtractBotanical & Ferment ExtractsSkin conditioning--1Level 1rating DB
16Simmondsia Chinensis Seed OilEmollients, Oils & ButtersMoisturizer, Emollient20-21Level 1both
17PhenoxyethanolPreservatives & AntimicrobialsPreservative--2-4Level 4both
18EthylhexylglycerinHumectants & Moisturising AgentsSkin conditioning--2Level 2both
19Sodium HydroxideSolvents, Acids & Texture AgentspH Adjusters--1-4Level 4both
20Pelargonium Graveolens ExtractBotanical & Ferment Extractsnot stated---Unratedformulation screen

Safety band counts

BandCountShare
Level 11365.0%
Level 2315.0%
Level 315.0%
Level 4210.0%
Level 5+00.0%
Unrated15.0%

Role family counts

Role familyCountShare
Botanical & Ferment Extracts630.0%
Solvents, Acids & Texture Agents420.0%
Humectants & Moisturising Agents420.0%
Antioxidants & Vitamins315.0%
Emollients, Oils & Butters210.0%
Preservatives & Antimicrobials15.0%
Formulation notes.
  • Community ingredient sentiment: 9 ingredients liked, 4 disliked, 5 mixed or unrated.
  • Key ingredient groups: 2 antioxidants (Sodium Ascorbyl Phosphate, Tocopheryl Acetate), 1 Vitamin C form, 1 Vitamin E form.
  • Shopper review tags: Great Value 50%, Works Well 50%, Heavy 25%.
  • The ingredient list carried by this channel does not include a hyaluronic-acid form, although the retail title advertises it.

4 · Shopper Sentiment & Review Signals

The listing exposes an aggregated review-insight panel rather than individual review text. Each point below is one reviewed attribute: position on the horizontal axis is how often shoppers raised it, position on the vertical axis is the share of those mentions that were positive, and bubble size scales with mention volume.

Attributes in the upper-right are frequently praised; anything low on the vertical axis is a repeated complaint regardless of how often it is mentioned.

AttributeMentionsPositiveNegativePositive share
effectiveness3,1202,71240887%
moisturizing1,7881,47731183%
brightening7116506191%
value for money68251716576%
skin irritation31119211962%
appearance2692541594%
fragrance-free2261804680%
application2101991195%
No individual reviewer text could be retrieved from the listing on this capture. Rather than substitute listing copy for genuine reviews, this section reports only the aggregated signals the listing did expose. Reviewer identities are never reproduced in this report.

5 · Price & Price History

Live marketplace pricing is read with a US delivery address; the historical bands come from an independent long-running price tracker that has followed this item since 2016-05-18.

Channel price comparison

Position inside the all-time band

Left: lowest, highest, current and average price per sales channel — the bar-chart comparison of the price history table. Right: each channel’s all-time band with the current and average levels marked inside it.

ChannelLowest everLowest dateHighest everHighest dateCurrentAverage
Amazon$34.842024-03-09$38.992024-04-01no current reading$37.54
3rd Party New$19.992026-06-23$41.572024-11-19$34.99$28.59
3rd Party Usedno data-no data-no current readingno data

Live offer

Current price
$34.99
List price
$38.99
Discount vs list
10%
Subscribe & Save
$29.74 (24% off)
Unit price
$17.50 per fluid ounce
Coupon
not available

Reading the history

Three channels are tracked separately: the retailer selling and shipping directly, marketplace sellers with new-condition stock, and used-condition offers. A blank cell means no observation exists for that channel, not a zero price.

Comparing the current price against the all-time band is the fastest way to judge whether a listing is at a genuine low or simply wearing a discount badge against an inflated list price.

6 · Product & Real-Product Photography

3 image(s) captured from the live listing, shown three per row.

TruSkin product photo
Source: Amazon
TruSkin product photo
Source: Amazon
TruSkin product photo
Source: Amazon

7 · Method, Scope & Confidence

How this was assembled

The listing was read with the delivery address set to a US ZIP so that every price is native USD; no currency conversion is applied anywhere in this report. Ingredient data was pulled from two independent channels and merged on normalised INCI names. Historical price bands come from a third-party tracker.

No reviewer name, handle, profile link or identifier appears anywhere in this report; only aggregate review signals are used.

Confidence & limits

  • High — price, rating, specification and images: read directly from the live listing.
  • Medium — ingredient registers: community-maintained, and brands reformulate without notice, so always check the physical pack.
  • Medium — historical bands: coverage depends on when the tracker first saw the item and how often it re-scanned.
  • Low — individual review text: not retrievable on this capture.
This is a single-point snapshot taken on 2026-10-27. Prices, ratings, review counts and availability all move; treat every figure here as dated evidence rather than a standing fact.
Product dossier · captured 2026-10-27 · US market, USD · aggregate review signals only, no reviewer identities