🫙 Moisturizers

ANUA Collagen Retinol Refining Gua Sha Cream: US Market Analysis

A Korean neck-and-jawline cream built around encapsulated retinol, collagen and peptides, delivered through a built-in gua sha roller with a wide W-shaped cooling massage head and a hygienic twist on/off valve.

US Beauty · Independent Product Dossier

ANUA · 80 ml (2.7 fl oz) · B0GKFD9ZQW

A Korean neck-and-jawline cream built around encapsulated retinol, collagen and peptides, delivered through a built-in gua sha roller with a wide W-shaped cooling massage head and a hygienic twist on/off valve.

Built-in gua sha rollerEncapsulated retinolCollagen + peptidesDermatologically testedNon-greasy daily 5-minute routine
Current price
$28.50
Unit price
$10.52 per fluid ounce
Amazon rating
4.5 / 5
Ratings base
1,797
Merged ingredients
64

Section 1Product Information

Identity, positioning and the listing as presented to the US buyer.

BrandANUA
ProductCollagen Retinol Refining Gua Sha Cream
Size80 ml (2.7 fl oz)
ASINB0GKFD9ZQW
Category pathBeauty & Personal Care > Skin Care > Face > Creams & Moisturizers > Neck & Décolleté
Best Sellers Rank#832 in Beauty & Personal Care; #5 in Neck & Décolleté Moisturizers
AvailabilityIn Stock
Sold byAnua
Ships fromAmazon
Delivery windowNew York 10001

Key claims on the listing

  • [Jawline & Neck Firming Cream] Formulated with retinol capsules, collagen, and peptides to help refine the neck to décolleté. Supports a Sharper & More Symmetrical Jawline with regular use while improving the look of firmness and faicial contours.
  • [Built-In Gua Sha] An innovative neck cream featuring a bulit-in guasha roller for targeted lifting massage. Helps address defined V-Line care, turkey neck, and tech neck concerns with consistent use.
  • [Cooling Massager] A wide W-shaped massage head delivers an instant cooling sensation while gliding along the jawline and neck. Helps calm the skin and support contour care with a refreshing lymphatic drianage massager effect.
  • [Youthful-Looking Care] Encapsulated retinol combined with a high-elasticity moisturizier helps support sagging skin care from within. Targets the appearance of fine lines and loss of elasticity for visibly firmer-looking skin.
  • [Gentle Formula] Lightweight, non-greasy cream that absorbs comfortably. Dermatologically tested suitable for sensitive skin* while delivering intense moisture and visible bounce.
  • [Daily 5-Minute Routine] Hygienic twist on/off valve with an all-in-one applicator designed for face and neck. Easy to use as a daily massage step to seamlessly fit into your Korean skincare routine. Suitable for use on the face; when applied during the day, follow with sunscreen.

Specification sheet

AttributeValue
BrandANUA
Item Volume80 ml
Item dimensions L x W x H2.17 x 2.17 x 4.72 inches
Age Range (Description)Adult
Special FeatureBuilt-In Gua Sha Roller, Cooling Applicator, Lightweight, Non-Greasy, Hygienic Twist On/Off Valve, Dermatologically Tested See more
Item Dimensions2.17 x 2.17 x 4.72 inches
Unit Count2.71 Fluid Ounces
Item Weight2.71 ounces
Product Dimensions2.17 x 2.17 x 4.72 inches; 2.71 ounces
ASINB0GKFD9ZQW
Best Sellers Rank#832 in Beauty & Personal Care; #5 in Neck & Décolleté Moisturizers

Brand content modules

Jawline & Neck FirmingRetinol capsules, collagen and peptides positioned to refine the look of the neck through to the décolleté.
Built-In Gua ShaA roller applicator for targeted lifting massage as part of the V-line routine.
Cooling MassagerWide W-shaped massage head delivering an instant cooling sensation along the jawline.
Youthful-Looking CareEncapsulated retinol with a high-elasticity moisturiser for the look of firmness and fine lines.
Gentle FormulaLightweight, non-greasy cream; dermatologically tested, positioned for sensitive skin.
Daily 5-Minute RoutineHygienic twist on/off valve with an all-in-one applicator for face and neck.

Section 2Product Rating & Buyer Reviews

How 1,797 ratings resolve into sentiment — and where buyers disagree.

Average
4.5 / 5
Five-star share
74%
One-star share
4%
Reviews rendered
0
Buyer photos
0
Fig. 1 — Rating mix, share of the ratings base
Fig. 2 — Sentiment by aspect, positive vs negative mentions

Aspect detail

AspectMentionsPositiveNegativePositive share
effectiveness2502094184%
skin feel6461395%
skin irritation47272057%
value for money42291369%
ease of use3830879%
moisturizing3837197%
skin appearance3634294%
non-greasy2321291%
“Customers find the cream effective, with their skin feeling soft and plump after use, and they appreciate its hydrating properties and non-greasy texture. Moreover, the product receives positive feedback for its ease of use and ability to make skin look healthier and glowy. However, experiences with skin irritation are mixed, with some customers reporting rashes while others say it doesn't irritate their skin. Additionally, opinions on value for money are divided between those who find it worth the price and those who consider it overpriced.”Amazon editorial summary of buyer sentiment
Capture note. No standalone written reviews or buyer-uploaded photographs were rendered on the listing at capture time. Sentiment above is derived from the aggregate aspect panel and the editorial summary; individual quotes are not reproduced.

Section 3Product Ingredients

Two independent registers — the packaging transcription and the community formulation screen — merged into a single 64-row master register, classified by exposure band.

Fig. 3 — Master register by exposure band (classification and count)

Level classification

BandIngredientsShareMeaning
Band 1 - Minimal00.0%Safety band 1 - lowest documented concern.
Band 2 - Low00.0%Safety band up to 2 - low concern, routine use.
Band 3 - Moderate00.0%Safety band up to 3 - moderate, worth attention for reactive skin.
Band 4 - Elevated00.0%Safety band 4 or higher - elevated flag, review individually.
Unrated64100.0%No safety number recorded on the packaging register.

What’s inside — formulation screen

PASS Alcohol-free PASS EU-allergen-free PASS Fragrance-free PASS Paraben-free PASS Sulfate-free PASS Reef-safe FAIL Oil-free FAIL Silicone-free FAIL Cruelty-free FAIL Fungal-acne-safe FAIL Pore-clogger-free FAIL Vegan

Flags carried: Oil-free — Contains 4 oil-phase materials (castor/ipdi copolymer, sunflower, chamomile and macadamia seed oils).; Silicone-free — Contains diphenylsiloxy phenyl trimethicone and vinyldimethicone.; Cruelty-free — Not certified on the independent index.; Fungal-acne-safe — 11 flagged materials - 8 esters, 2 triglycerides, 1 free fatty acid.; Pore-clogger-free — Palmitic Acid (2) and Sorbitan Oleate (3) flagged.; Vegan — Animal-derived materials present (collagen, hydrolyzed collagen, chitosan, cholesterol)..

Concerns

ConcernFlagged ingredients
May Trigger AcnePalmitic Acid (2/0), Sorbitan Oleate (3/0)
May Worsen Oily SkinPalmitic Acid
May Worsen RosaceaRetinol

Benefits

BenefitIngredientsBenefitIngredients
Hydrating19Brightening3
Barrier Repair10Dark Spots3
Anti-Aging8Acne Fighting2
Scar Healing6Good For Oily Skin2
Reduces Irritation5Reduces Large Pores2
Redness Reducing5Skin Texture2

Key ingredients

Peptides (2)Dipeptide diaminobutyroyl benzylamide diacetate and oligopeptide-2 support hydration and the look of firmness.
Antioxidants (2)Pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate and tocopherol for free-radical defence.
Retinoid (1)Retinol - visible improvement of ageing signs.
Vitamin E (1)Tocopherol - barrier comfort and antioxidant support.
Niacinamide (1)Strengthens, smooths and brightens.

Formulation roles

Fig. 4 — Functional roles across the merged register

Community ingredient sentiment

Fig. 5 — Community sentiment across the ingredient register

Master ingredient register

64 rows. Packaging function and safety bands from the packaging transcription; comedogenic / irritancy pairing from the community screen. Active ingredients are marked.

#IngredientFunctionAcneIrrit.SafetyCom.Irr.Level
1WaterSkin Conditioning, Solvent—————Unrated
2Butylene GlycolHumectant———10Unrated
3GlycerinHumectant———00Unrated
4Caprylic/Capric TriglycerideMasking—————Unrated
5Isononyl IsononanoateEmollient—————Unrated
61,2-HexanediolSkin Conditioning—————Unrated
7Castor Oil/Ipdi CopolymerEmollient—————Unrated
8Helianthus Annuus Seed OilEmollient———00Unrated
9Hexyldecyl Myristoyl MethylaminopropionateEmollient—————Unrated
10Squalane (active)Emollient———10Unrated
11ArginineMasking—————Unrated
12CarbomerEmulsion Stabilising———10Unrated
13Lithospermum Erythrorhizon Root ExtractSkin Conditioning—————Unrated
14Lactobacillus Ferment LysateSkin Conditioning—————Unrated
15Chamomilla Recutita Flower OilMasking—————Unrated
16Macadamia Ternifolia Seed OilEmollient—————Unrated
17Retinol (active)Skin Conditioning—————Unrated
18Hydrogenated LecithinEmulsifying—————Unrated
19Brassica Campestris SterolsEmollient—————Unrated
20CholesterolEmollient———00Unrated
21Polyglyceryl-10 LaurateSkin Conditioning—————Unrated
22Phytosteryl/Behenyl/Octyldodecyl Lauroyl GlutamateSkin Conditioning—————Unrated
23Aluminum/Magnesium Hydroxide StearateEmulsion Stabilising—————Unrated
24Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate (active)Antioxidant—————Unrated
25Potassium Cetyl PhosphateEmulsifying—————Unrated
26Chitosan——————Unrated
27Tris(Tetramethylhydroxypiperidinol) CitrateStabilising—————Unrated
28Behenyl AlcoholEmollient—————Unrated
29Pentaerythrityl TetraethylhexanoateEmollient—————Unrated
30Niacinamide (active)Smoothing—————Unrated
31Diphenylsiloxy Phenyl TrimethiconeSkin Conditioning—————Unrated
32Hydrogenated Poly(C6-14 Olefin)Emollient—————Unrated
33Tocopherol (active)Antioxidant———0-30-3Unrated
34Bis-Diglyceryl Polyacyladipate-2Emollient—————Unrated
35Vinyldimethicone——————Unrated
36Pentylene GlycolSkin Conditioning—————Unrated
37PanthenolSkin Conditioning———00Unrated
38Hydrolyzed CollagenEmollient—————Unrated
39Polyglyceryl-6 StearateEmollient—————Unrated
40Polyglyceryl-6 BehenateEmulsion Stabilising—————Unrated
41C12-16 AlcoholsEmollient—————Unrated
42Palmitic AcidEmollient———20Unrated
43Glyceryl StearateEmollient———10Unrated
44Sodium Acrylate/Sodium Acryloyldimethyl Taurate CopolymerEmulsion Stabilising—————Unrated
45Polyisobutene——————Unrated
46Sorbitan OleateEmulsifying———30Unrated
47Caprylyl/Capryl GlucosideCleansing—————Unrated
48Ammonium Acryloyldimethyltaurate/VP Copolymer——————Unrated
49Copernicia Cerifera WaxWax———10Unrated
50Coptis Japonica Root ExtractSkin Conditioning—————Unrated
51Polyacrylate Crosspolymer-6Emulsion Stabilising—————Unrated
52Sodium Stearoyl GlutamateCleansing—————Unrated
53Acrylates/C10-30 Alkyl Acrylate CrosspolymerEmulsion Stabilising—————Unrated
54EthylhexylglycerinSkin Conditioning—————Unrated
55Adenosine (active)Skin Conditioning—————Unrated
56TromethamineBuffering—————Unrated
57Sodium PhytateChelating—————Unrated
58Theobroma Cacao ExtractSkin Conditioning—————Unrated
59DextrinAbsorbent—————Unrated
60Dipeptide Diaminobutyroyl Benzylamide Diacetate (active)Skin Conditioning—————Unrated
61Anemarrhena Asphodeloides Root ExtractSkin Conditioning—————Unrated
62Pullulan——————Unrated
63Oligopeptide-2 (active)Skin Conditioning—————Unrated
64Collagen (active)Moisturising—————Unrated

Formulation read

The community screen carries the full 64-row formula; COSDNA has not indexed the product, so no packaging-transcription safety bands are available and the master register runs on the community comedogenic/irritancy pairs alone. Risk concentrates in the emollient cluster (palmitic acid 2/0, sorbitan oleate 3/0, glyceryl stearate 1/0) and the four oil-phase materials; the treatment actives - retinol, niacinamide, panthenol, adenosine, squalane, two peptides and tocopherol - sit at the head of the benefit counts (hydrating 19, barrier repair 10, anti-ageing 8).

Functional load concentrates in Emollient (16), Skin conditioning (11), UV filter / active (9), Texture / viscosity (8).

— No SPF value, PA rating or UV-filter content is claimed; the product is a moisturiser and needs a separate sunscreen in the morning, especially while retinol is in use.

— The index flags 11 fungal-acne (Malassezia) materials: potential triggers are castor oil/ipdi copolymer, sunflower seed oil, macadamia seed oil, bis-diglyceryl polyacyladipate-2, palmitic acid, glyceryl stearate and carnauba wax; unlikely triggers are polyglyceryl-10 laurate, polyglyceryl-6 stearate, polyglyceryl-6 behenate and sorbitan oleate.

— A flag does not mean the finished product will clog pores or cause breakouts: concentration, overall formulation, usage and individual skin response all matter.

— The thick wax/polymer structure (carnauba wax, behenyl alcohol, acrylate polymers, polyisobutene) is what gives the cream the glide needed for the built-in gua sha massage head.

Section 4Price Analysis

Tracking history, list economics and where the current offer sits inside its band.

Price TypeLowest EverHighest EverCurrentAverage
Amazon-
—
-
—
-
—
-
3rd Party New$21.00
2026-06-23
$30.00
2026-06-09
$28.50
2026-09-08
$27.71
3rd Party Used-
—
-
—
-
—
-
Live listing——$28.50
2026-10-27
—
Fig. 6 — Price history table compared: lowest / average / current / highest (bar chart)
Fig. 7 — Position inside the all-time band (diamond = current, circle = average)
Current price$28.50
List price$35.00
Discount to list19%
Subscribe & Save$25.65 (27% off)
Unit price$10.52 per fluid ounce
Tracking since2026-03-28
List reference (tracker)not published on tracker detail row

Price read

Seven months of third-party tracking show one of the tighter corridors in the batch: $21.00 (Jun 2026) to $30.00 (Jun 2026), average $27.71. The tracker carries no Amazon-fulfilled series, so the marketplace price is the only channel with a live print - $28.50 today, about 3% above the tracked third-party mean. Subscribe & Save at $25.65 (-27%) is the only systematic lever; the 19% list discount is the standing position rather than a flash deal.

The pick for buyers who want a tool-format neck cream and are comfortable with a richer, occlusive texture. Acne-prone, fungal-acne-prone and rosacea-prone users should patch-test: the index flags two comedogenic materials, eleven Malassezia triggers and retinol itself. Not vegan and not cruelty-free certified.

Section 5Product Photography

Listing imagery as captured, three frames per row.

Collagen Retinol Refining Gua Sha Cream
Source: Amazon
Collagen Retinol Refining Gua Sha Cream
Source: Amazon
Collagen Retinol Refining Gua Sha Cream
Source: Amazon

Buyer-uploaded photographs: 0 rendered at capture time.

Section 6Method & Data Notes

Marketplace facts (pricing, rating base, sentiment aspects, listing copy) were captured from the live US product page on 2026-10-27. Price history covers the tracker channels above from the monitoring start date shown. Formulation data merges two independent registers: the packaging transcription (function, acne, irritant and safety cells) and the community formulation screen (comedogenic / irritancy pairs, benefit and concern tags, badge screen).

Exposure bands classify each ingredient by the highest safety number recorded on the packaging register. Where the two registers disagree, the master register keeps both rows and the divergence is noted in the ingredient commentary. No source links are published with this report.

Limitations

  • COSDNA has not indexed this product as of 2026-10-27; the packaging-transcription register (function / acne / irritant / safety cells) is therefore absent and the ingredient analysis rests on the community formulation screen alone.
  • No standalone written review text or buyer-uploaded photographs were rendered on the listing at capture time; sentiment comes from the aggregate aspect panel and the editorial summary.
  • The community formulation screen shows no community score yet (product newly indexed), so its sentiment counts are early and will move.
  • The tracker's current third-party observation (2026-09-08) is older than the live listing capture (2026-10-27); the live price is authoritative.
Compiled by the US Beauty Desk · 2026-10-27 · ASIN B0GKFD9ZQW · All figures in USD · Ratings and prices are point-in-time captures and will drift · This dossier is an independent analytical product and is not affiliated with the brand or the marketplace.