🫙 Moisturizers

Medicine Mama VMAGIC: Ingredients, Ratings and Price Analysis

A five-ingredient organic balm sold into the feminine-care aisle. What the label declares, what two grading sources will and will not score, how 16,116 ratings distribute, and where $28.98 sits inside a fourteen-year price record.

Product dossier · U.S. beauty & personal care2026-11-01

A five-ingredient organic balm sold into the feminine-care aisle. What the label declares, what two grading sources will and will not score, how 16,116 ratings distribute, and where $28.98 sits inside a fourteen-year price record.

Amazon rating4.416,116 ratings
Current price$28.982 fl oz / 56 g jar
Ingredients merged5one graded roster
Level 3+ flags1of 3 graded
  1. 01Product information
  2. 02Rating & customer voice
  3. 03Ingredients
  4. 04Price & history
  5. 05Gallery
  6. 06Data notes

01Product information

Product nameVMAGIC Organic Vulva Balm by Medicine Mama: Ingredients, Ratings and Price Analysis
BrandMedicine Mama
ASINB0071Q5PL0
Category pathHealth & Household > Health Care > Feminine Care > Vaginal Moisturizers
Size / format2 fl oz / 56 g jar
MarketplaceAmazon US, delivery ZIP 10001, native USD
Snapshot date2026-11-01

VMAGIC is Medicine Mama's entry in the vaginal-moisturizer leaf of Amazon's feminine-care tree, where it currently holds the number two position. The format is a 2 fl oz (56 g) balm in a frosted glass jar, and the listing describes it as an organic, hormone-free formulation built on olive, avocado and sea-buckthorn oils, beeswax and a proprietary honey and propolis blend. It is presented for external use on vulvar skin rather than as an internal product, and the label's own wording is barrier language: hydrate, soothe, protect, calm.

That ingredient list is unusually short for the category, which makes the analysis unusually direct. There are five declared lines and five graded rows, three of which carry a published comedogenic and irritancy pair and two of which carry nothing. The oil-and-wax base is what produces both the product's best scores and its worst ones: the same three oils that make it an effective occlusive are the three the grading library lists as potential pore cloggers and potential fungal-acne triggers. Nothing in this dossier resolves that tension, because it is not a defect in the data - it is the product.

What the listing promises

  • Organic feminine moisturizer: hydrates and rejuvenates intimate skin with a pH-balanced, organic balm that moisturizes, soothes, protects and calms sensitive, tender vulvar skin.
  • Dermatologist and OBGYN recommended: positioned to soothe dry skin caused by menopause and other hormonal changes, postpartum, friction, chemical irritation and grooming, and to reduce dryness, redness, itching, burning and general discomfort.
  • Clinically proven: in a clinical study of 33 women aged 25-55, 100% reported zero irritation and 79% reported immediate soothing relief from intimate skin dryness.
  • Hormone free and non-irritating: non-estrogenic, non-GMO and cruelty free, built on organic and all-natural ingredients including a proprietary propolis and honey blend, with a patch test recommended before first use.
  • New packaging, same formula: the branding has been updated but, per the listing, the contents have not changed.
  • Designed for comfort and care: start with a small amount and increase gradually; external use only, applied gently to the vulva and surrounding skin, with a 24-hour patch test advised for sensitive or first-time users.

Specification sheet

AttributeValue
BrandMedicine Mama
Item volume2 fluid ounces
Item dimensions L x W x H2.5 x 2.5 x 2.5 inches
Age rangeAdult
Special featureNatural ingredients, not tested on animals, organic
Unit count2 Ounce
Item weight2.08 ounces
Item model numberVM1
Departmentmen, women, unisex-adult
UPC736211850140
ManufacturerSweet Blessed Bee Magic, LLC
Best Sellers Rank#1,823 in Health & Household; #2 in Vaginal Moisturizers
Sold byMedicine Mama's Apothecary
Ships fromAmazon
AvailabilityIn Stock

02Rating and customer voice

Two things are worth separating here: the shape of the star distribution, and the words buyers use when they explain it. The first is arithmetic, the second is evidence. Neither is extrapolated past what the listing published.

Star distribution, percent of ratings

The numbers

Average rating4.4 / 5
Total ratings16,116
5 star share75%
4 star share10%
3 star share6%
2 star share3%
1 star share6%
Polarisation (5-star vs 1-star)12.5x

What buyers say, in aggregate

Customers find the balm effective and long-lasting, noting it works right away and stays on the skin for extended periods. The product receives positive feedback for its moisturizing properties, silky smooth texture and fragrance-free formula. While some customers say it does not irritate sensitive skin, others report itching and burning. Value for money is mixed, with some finding it worth the purchase and others not.

Aspect-level sentiment

AspectMentionsPositiveNegativePositive share
effectiveness1579132525484%
moisturizing109098610490%
skin irritation71343827561%
soothing4734522196%
value for money46026119957%
fragrance-free40630210474%
texture3042218373%
longevity2051515474%

A high positive share on a small mention count is weaker evidence than a middling share on a large one. Read the two columns together.

Customer voice

Verbatim review text did not render on the captured listing page, so none is quoted. The aggregate summary and the aspect table above are the published substitutes; no review language has been written on the product's behalf.

03Ingredients

5 ingredients were merged into a single roster and graded on three axes: comedogenic risk, irritation risk and an overall safety grade. On all three, low is safer. The level assigned to an ingredient is the highest of its three grades, so one severe flag is never averaged away by two benign ones.

What's inside

Alcohol-free EU-allergen-free Fragrance-free Paraben-free Silicone-free Sulfate-free Cruelty-free Reef-safe Not Oil-free Not Fungal-acne-safe Not Pore-clogger-free Not Vegan

A "not" prefix is a failed claim, not a marketing variant: the formula does not meet that standard.

Level classification

Ingredient count by level

Functional family mix

LevelReadingCountShareFirst members
2mild watch item, patch test if reactive240.0%Olea Europaea Fruit Oil, Cera Alba
3caution band, relevant for acne-prone skin120.0%Persea Gratissima Oil
n/rnot graded by either database240.0%Mel, Hippophae Rhamnoides Oil

"Not graded" means missing data, not a clean record. Commodity ingredients and botanical blends routinely carry no grade in either database.

Ingredients that carry a flag

#IngredientFunctionComedogenicIrritancyWhy it is listed
3Persea Gratissima OilSkin Conditioning0-30comedogenic grade 0-3

Benefit claims and the size of the supporting cast

BenefitIngredientsMechanism as stated
Hydrating3 ingredientsBoosts hydration and relieves dry, tight skin: olive oil, beeswax and avocado oil.
Redness Reducing1 ingredientSoothes visible redness and calms irritation: sea-buckthorn oil.
Barrier Repair1 ingredientStrengthens and restores the skin's natural barrier: sea-buckthorn oil.

Class-level concerns

ConcernWhat it means
May trigger acneThree ingredients on the pore-clogger list: olive oil (0-2), beeswax (0-2) and avocado oil (0-3), each flagged in at least one comedogenic test.
May worsen oily skinOne ingredient flagged for adding shine or excess oil: beeswax.

These are class-level warnings: the formula contains ingredients capable of the stated effect. They are not a prediction about any individual user.

Key ingredient groups

  • Triglycerides — 3 ingredient(s). Plant and animal oil compounds that the Malassezia yeast behind fungal acne can break down into fatty acids. This group is why the formula fails the fungal-acne-safe claim.
  • Esters — 1 ingredient(s). Fatty acids attached to alcohols. Malassezia can separate them for food. Beeswax is the ester here, listed as an unlikely trigger rather than a potential one.
  • Oils and waxes — 4 ingredient(s). Olive, avocado and sea-buckthorn oils plus beeswax form the entire non-honey base, which is what makes the balm an occlusive barrier rather than a water-based moisturizer.

Ingredient declaration

Olea Europaea Fruit Oil · Cera Alba · Persea Gratissima Oil · Mel · Hippophae Rhamnoides Oil

Complete graded roster

#INCI nameFunctionComedoIrritSafetyLevel
1Olea Europaea Fruit OilMasking, Perfuming, Skin Conditioning0-20EM2
2Cera AlbaEmollient, Emulsifying0-20EM2
3Persea Gratissima OilSkin Conditioning0-30EM3
4MelEmollient, Humectant, MoisturisingEMEMEM—
5Hippophae Rhamnoides OilEmollient, Skin ConditioningEMEMEM—
Five declared lines, five graded rows, and only three of them carry a number. The two that do not are honey and sea-buckthorn oil, and they are recorded as missing data rather than as clean records. The label also declares a proprietary honey and propolis blend as a single line, so propolis itself sits outside the graded roster entirely.

04Price and history

Every figure is native USD against a U.S. delivery address. No currency conversion and no estimated value has been inserted. The history block covers the full monitoring record rather than a rolling window.

Current$28.982026-11-01
List price$29.993.4% below list
Subscribe & Save$24.6315% off
Unit price$14.49 per ouncederived per unit

Price history

Price typeLowest everHighest everCurrentAverage
Amazon$11.07
Mar 20, 2019
$43.05
Jul 18, 2022
—
$27.20
3rd Party New$8.15
Dec 31, 2012
$999.00
Jul 30, 2018
$28.98
Sep 05, 2026
$22.41
3rd Party Used$9.95
Jun 20, 2020
$18.91
Feb 10, 2016
—
$16.66

"Current" here is the last observed value with its own date stamp, not a live quote. Monitoring began October 17, 2012.

The four reference prices, compared

Where the current price sits inside the historical band

Each bar spans the all-time low to the all-time high for that channel; the marker is the current observation and the notch is the average.

Position and spread

MetricValueReading
All-time spread288.9%peak minus floor, a proxy for promotional depth
Average vs list price-9.3%how far the street price sits from the anchor
The first-party series has no current quote, which is consistent with the listing being sold today by the brand's own storefront rather than by the retailer itself. The live buy box therefore tracks the third-party new series: against that channel the current $28.98 sits 29.3% above its average of $22.41, 255.6% above its 2012 floor of $8.15 and 97.1% below its anomalous $999.00 2018 peak, which is a placeholder listing rather than a price anyone paid. Set against the longer first-party record instead, $28.98 is 6.5% above the $27.20 average and 32.7% below the 2022 high of $43.05. The subscription tier at $24.63 lands 9.4% below even that first-party average.

05Product gallery

Listing imagery reproduced in the order it appears on the product page, three to a row.

06Data notes

  • Review text did not render on the captured listing page. The rating, the star distribution and the aspect table are published aggregates and are reported in full; no review body has been written on the product's behalf or paraphrased to fill the gap.
  • No buyer-uploaded photographs were rendered for this listing. The count is an observed zero rather than a parse failure, and no listing imagery has been substituted for customer content.
  • The independent ingredient database that this dossier would normally cite returned a bot-check interstitial on the single permitted attempt, so it contributed no grades. Every grade in the ingredient section comes from the grading library named in the collection record, not from the blocked source.
  • Two of five ingredients carry no comedogenic or irritancy value at all, and the three that do carry ranges rather than point values. Nothing has been inferred from chemistry or carried over from a similar oil.
  • Propolis is named on the label inside a proprietary blend but is itemised nowhere in the graded roster, so it remains ungraded. The same applies to every other component of that blend.
  • The list price of $29.99 comes from the price tracker rather than the live listing, which renders no struck-through or typical price. It is used only as the anchor for the discount calculation.
  • The third-party channel's all-time high of $999.00 is a marketplace artefact, not a transacted price. It is reported verbatim and excluded from any market interpretation.
  • Bullet copy is abridged. Trailing marketing clauses that steer the product toward intimate activity have been removed; the clinical and usage wording is reproduced as published.
  • The listing describes external use on vulvar skin and states the product is not intended for internal use. This dossier treats it as an external barrier balm throughout and makes no claim beyond the labelled purpose.
  • Ratings, prices and sales ranks move between captures; every figure here describes the snapshot date only.
  • Ingredient grades are community-database aggregates used as a reference, not a regulatory or dermatological verdict. Formulas are reformulated without notice and the carton is the authoritative text.
  • No reviewer name, handle, profile link or other identifier appears anywhere in this report.